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[Infographic] The Power of Audience Segmentation

Higher Logic

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

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Association Brain Food: 5.12.23

Reid All About it

I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business.

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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Virtual conference pricing. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Josh Spector ). Dreading a winter lockdown? Tue 11/24 at 11 a.m. –

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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Host webinars, live and on-demand online courses, on-demand recordings, and virtual and in-person conferences and other educational events. Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams. Event registration.

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How to create an association marketing strategy

Freestone

Highlight learner success stories, exciting upcoming events, or annual conferences to show your program’s value, ultimately attracting more learners. An association marketing strategy can also help you boost learner retention. Try to craft learner personas based on age, career, certifications, training, and more.

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Spread the word about your membership drive via: Social media platforms Email marketing campaigns Special membership campaign events Partnerships with local businesses and influencers Spotlights on your local radio, TV, and newspaper Paid online ads And more! Annual conference For many organizations (especially associations!),

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, email marketing should be one pillar of your membership marketing plan.