Certificate Examples Marketing White Paper 
Reid All About it
AUGUST 18, 2023
Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.
Reid All About it
MARCH 1, 2024
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.
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Membersuite
MAY 26, 2022
Talk to membership, marketing, events, education, governance, accounting, and other staff to determine what they need to do with the software and/or data now and in the future. Attend ASAE demo days or AMS Fest so you know what’s on the market and what’s possible. The conversation ended with a look at how the AMS market is changing.
WBT Systems
MAY 23, 2017
Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Watching videos.
.orgCommunity
JULY 18, 2019
Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Corporate partnerships (sponsorships) give your association access to a company’s subject matter expertise and marketing budget.
Nimble AMS
FEBRUARY 3, 2022
You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. Member portals: Allow members to manage their membership online, track certificates, event registrations and more. An AMS might include the following.
Associations Now
SEPTEMBER 12, 2016
Associations have the infrastructure to help remake the education industry, according to a new white paper. In the paper, they point to a handful of associations that have ramped up and broadened their education efforts. What’s lacking is the will to promote that fact. But what if they already are?
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