.orgCommunity

JULY 18, 2019

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.

Revenue 53

Revenue Certificate Blended Learning Discount 53

SCD Group

DECEMBER 3, 2012

For example: Annual dues (including any separate SIG dues). Separate books, manuals or white papers. Certification, exams or other. So you know how much you can afford to spend to recruit and retain members. Annual conference and/or trade show. Seminars, webinars or other special events.

Revenue 40

Revenue Michigan Certificate Committee 40

Reid All About it

DECEMBER 2, 2022

But 62,000 people completed the course and earned a certificate. Their Virtual Show Flow Template is an Excel worksheet that includes tabs for the event overview, project timeline, event show flow (and example tab), production information, green room checklist plus worksheets for speakers and sponsors. Virtual event planning template.

Tips 41

Tips Video Content Marketing 41

Nimble AMS

JULY 22, 2022

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. Gated content.

Content 125

Content Marketing How To LMS 125

Membership Marketing

APRIL 22, 2011

For example, the use of somewhat newer online marketing channels is taken advantage of by a minority of membership organizations. In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. White Paper.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

APRIL 10, 2012

For example, if an association had an annual conference or trade show, what proportion of the members attended? • Acquire or maintain a certification (22%). For example, one of the reasons that I write this blog is that I find many membership organizations are not using best practices in membership marketing.

Products 40

Products Survey Social Media Price 40

Aaron Wolowiec

DECEMBER 13, 2012

This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Program outlines/white papers. Some examples of your organization’s various constituent groups may include: Subject matter experts. Discussion boards/online communities.

Content 100

Content Newsletter Social Media Case Study 100