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Do Your e-Learning Efforts Match Up with Your Members’ Needs and Expectations?

YourMembership

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. Trends in adult learning all point to online learning as preferred choice for continuing education and certification for professionals. Standing pat is no longer an option.

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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

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The Perfect Storm

Spark Consulting

We also share case studies of organizations doing excellent work preparing their audiences for the future of employment: HR Certification Institute. Ohio Society of Certified Public Accountants. Maryland Association of CPAs. National Association of Licensed Practical Nurses.

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Membership Forms: Application Samples & Best Practices

MemberClicks

This organization offers space for additional farm and livestock information, and open text fields for personalized messages, more information about the farm, and any other certifications. This optional drop-down field for your association membership form lets you measure your marketing tactics—and amplify the ones that worked!

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Association Brain Food Weekly: 8.27.21

Reid All About it

80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place?

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Association Brain Food Weekly: 9.11.20

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Paulina Curto, Senior Marketing Manager at Cvent. Driving Revenue with Contextual Engagement and Marketing. They also present some unique requirements for planners and marketing teams that should be factored into day-of plan.

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Make a Plan Now for a Professional Development Day During the Holidays

.orgCommunity

Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii. Market a webinar series, mini-course, or series of modules leading to a digital badge. Feeling creative?

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