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JUNE 18, 2021

The weekly list of free educational events and resources for the association community…. Their guidebook shows chapters how they scored in each of five KPI areas, describes best practices to follow to raise those scores, and provides links to additional resources on the AGC website. Good advice never goes out of style.

LMS 369

LMS Certificate America Committee 369

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DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Member recruitment. To attract young members , you must recruit in ways that make sense to them.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too.

Survey 256

Survey Project Strategy Education 256

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APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. Member recruitment. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

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MARCH 12, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. Consider the challenges and opportunities of going live, and how you can make the best technology decisions for your participants. More info/register (fee for MPI non-members).

Nashville 370

Nashville LMS North Carolina Recruiting 370

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JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. You can always count on Bruce Rosenthal for insightful advice on sponsorship programs.

Innovation 370

Innovation Communications Education Strategy 370

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JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Member education. Good eats Skip down to the list of free educational events if you prefer takeout.

Atlanta 195

Atlanta millennials Price Technology 195

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

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JANUARY 15, 2021

The weekly list of free educational events and resources for the association community…. The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy.

Innovation 359

Innovation Las Vegas Communications Education 359

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MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Here are the educational events scheduled for next week. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia).

Education 354

Education Technology Strategy Revenue 354

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AUGUST 21, 2020

The weekly list of free educational events and resources for the association community… Diversity benchmarking. Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies.

millennials 307

millennials Montana Class Education 307

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DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Member retention. Gen Z careers.

Strategy 272

Strategy Video Technology Innovation 272

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APRIL 21, 2023

The weekly list of free educational events and resources for the association community… Free member education. Should associations list education programs as a membership benefit if members have to pay for them like everyone else does? Mentoring program. Membership marketing. Coaching learners.

Education 195

Education Committee Recruiting Recruitment 195

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Member engagement. Inclusive marketing. 1 CAE credit.

Montana 350

Montana Certificate Conference Content 350

Blue Sky eLearn

MAY 15, 2018

Engaged members become your association’s best ambassadors. No amount of advertising can equal the impact of testimony from a member who truly feels like they’ve found a place they belong. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts.

Membership Management 179

Membership Management Software Recruiting Recruitment 179

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NOVEMBER 12, 2021

The weekly list of free educational events and resources for the association community…. Sherry Budziak at.orgSource suggests you reconsider what sponsors can offer to members. She explains how you can adapt their Solution Center concept to provide value to your members and sponsors. Marketing fundamentals.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Membersuite

APRIL 13, 2023

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. With content marketing, you can achieve these two goals simultaneously. Content marketing is a time-saver too. Meanwhile, your association can generate new member and customer leads.

Content 93

Content Marketing Social Media Video 93

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FEBRUARY 26, 2021

The weekly list of free educational events and resources for the association community…. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market.

Recruiting 329

Recruiting Recruitment Project Technology 329

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

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AUGUST 28, 2020

The weekly list of free educational events and resources for the association community… Racial diversity in events. Quick hits before we get to the list of next week’s free education: Your ‘surge capacity’ is depleted?—it’s Here are the educational events scheduled for next week. Tara Haelle ). More info/register.

Montana 359

Montana North Carolina Content Certificate 359

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JUNE 9, 2023

The weekly list of free educational events and resources for the association community… Woke up this morning with a terrific urge to lie in bed all day and read. Glass half full: you’ll need a lot more money to invest in new programs and services, hire more staff, and better fulfill your mission. Event marketing. And gave over.

Revenue 205

Revenue Content Chicago Leadership 205

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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FEBRUARY 19, 2021

The weekly list of free educational events and resources for the association community…. Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. Credentialing programs. Conference content. Membership recruitment. Board strategy.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

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SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Virtual conference FOMO. Board diversity.

LMS 329

LMS Montana Revenue Price 329

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MARCH 5, 2021

The weekly list of free educational events and resources for the association community…. Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Learn from one of the best.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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JUNE 11, 2021

The weekly list of free educational events and resources for the association community…. If members are burnt out on virtual everything, how do you convince them to make time for online education? Level up with these 15 association marketing resources—books, podcasts and blogs. Make time for microlearning. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

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JANUARY 10, 2020

The weekly list of free educational events and resources for the association community… As many in my family can tell you, I’m not always good at noticing someone’s sent me a text, so I’m not in need of a digital detox. Mike Murray, Content Marketing Institute ). Here are the educational events scheduled for next week.

LMS 243

LMS Software Chicago Washington 243

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MARCH 19, 2021

The weekly list of free educational events and resources for the association community…. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Host: Fridays@4.

LMS 370

LMS Nashville Strategy Video 370

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JANUARY 28, 2022

The weekly list of free educational events and resources for the association community…. If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. Best read in small doses. Registration resistance. 1 CMP credit.

Newsletter 195

Newsletter Survey Team Software 195

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OCTOBER 1, 2021

The weekly list of free educational events and resources for the association community…. Eva Amsen makes an excellent argument for why coffee breaks are essential at virtual conferences , although they’re usually not part of the program. ” Contrarian marketing common sense. – Engage 2021. Women in technology.

LMS 195

LMS Conference Technology Content 195

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JANUARY 21, 2022

The weekly list of free educational events and resources for the association community…. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. The member experience.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

APRIL 16, 2021

The weekly list of free educational events and resources for the association community…. Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. Education programs. Quick hits.

Revenue 363

Revenue Strategy Team Content 363

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OCTOBER 9, 2020

The weekly list of free educational events and resources for the association community… I’m back in the saddle again—and this photo captures my hiking buddies climbing up a tricky portion of the saddle between Big Spring and Squaw Canyons in the Needles district of Canyonlands National Park in Utah—one of my favorite places.

Utah 370

Utah LMS Conference Technology 370

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JULY 24, 2020

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

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SEPTEMBER 25, 2020

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. 5 unusual ways to find new inspiration for content. More info/register.

Case Study 285

Case Study Content Montana Price 285