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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Since launching, FAIA has seen a 201 percent increase in email engagement. New Audience Segments.

Texas 214
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Association Brain Food: 12.1.23

Reid All About it

Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., TCEA’s Community-Led Growth Journey Learn how the Texas Computer Education Association implemented a community-led growth strategy, positioning members at the core of their association’s strategy to achieve significant engagement, growth, and retention.

Arlington 266
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Association Brain Food Weekly: 3.5.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the strategies and tools modern associations are using to supercharge member engagement. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board. Tue 3/9 at 12 p.m. Tue 3/9 at 1 p.m. – 1 CAE credit.

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CXPA Elevates the Customer Experience with Community

Higher Logic

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. Leveraging education and certification.

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Association Brain Food Weekly: 7.11.16

Reid All About it

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenter: Gayle Dahlman, Certification Director for the Convention Industry Council’s CMP and CMP-HC Programs. More info/register.

DC 150
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Making the case for chapters

Mariner Management

Finally, if you’re still struggling to make the case for chapters, here are a few things that can help you gain support: Pull your numbers together, i.e., member engagement, event/services, advocacy wins, retention. DEI conversations. Capture the intangibles, i.e., insight gained & progress on critical issues.

Tampa 62
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Association Brain Food Weekly: 5.8.20

Reid All About it

Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Five tips to successful video meetings. Zooooom.us ).