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Association Brain Food Weekly: 12.13.19

Reid All About it

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. If you have any free webinars or events coming up, please send me the link. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 1 CMP credit.

Raleigh 259
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies.

Revenue 53
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3 reasons to know your association’s RPM (Revenue Per Member)

SCD Group

Separate books, manuals or white papers. Seminars, webinars or other special events. Certification, exams or other. So you know how much you can afford to spend to recruit and retain members. For example: Annual dues (including any separate SIG dues). Annual conference and/or trade show.

Revenue 40
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Association Brain Food: 12.2.22

Reid All About it

But 62,000 people completed the course and earned a certificate. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Virtual event planning template.

Tips 41
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Association Brain Food Weekly: 10.18.19

Reid All About it

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? If you have any free webinars or events coming up, please send me the link. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Peruse this checklist to find out. Ann Handley, Emma ).

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. Gated content. Learn more. Watch now.

Content 125
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Association Brain Food Weekly: 12.10.21

Reid All About it

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Skip down to the list of free webinars if you prefer takeout. Recruitment & Retention: How to Overcome the Great Resignation. Digital transformation.

Chicago 195