Reid All About it

NOVEMBER 24, 2017

Using Content to Communicate Your Association’s Value. Learn how to keep different generations engaged with different messages, the best way to tell your association’s story, and the top content missteps—almost half the survey respondents had the same pet peeve. Content Strategies That Elevate Your Learning Presence. .

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Chicago Recruiting Recruitment Video 150

Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. Some How-Tos of Content Marketing. I blogged last year about how destinations are skipping the traditional sales pitch and refocusing their efforts on content marketing when it comes to targeting and building relationships with meeting planners.

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Content Marketing Chicago United States 40

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. Wed/Thu June 7-8 – AMS Fest in Chicago.

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Raleigh Chicago DC Washington 150

Reid All About it

JUNE 30, 2017

Google Analytics isn’t my thing, but if it’s yours, this A-to-Z guide on The Convince & Convert Blog explains the basics of Google Analytics in language (and action items) that content marketers will understand. Learn how to define and measure engagement, and how to track that measurement based on retention and recruitment.

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Chicago DC Washington LMS 154

Reid All About it

SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. CDT – Chapter Roundtable (Chicago IL). Location: Chicago.

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Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Host: Fridays@4.

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San Diego Price Strategy Education 370

Reid All About it

NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. But most will agree that recruitment and retention feels tougher now than ever before. CST – Mapping the Journey to Long-Term Member Engagement (Chicago IL). Location: Chicago IL. 1 CAE credit. 1 CAE credit.

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Chicago DC Washington Software 174

AssociationChat

APRIL 10, 2020

The 2020 competition received 189 submissions across 15 categories, including a new category for digital content. Digital Content. Membership Recruitment Campaign IPC; IPC Membership Recruitment Campaign. Chicago Association of REALTORS®; Young Professionals Network (YPN) Real Estate Boot Camp. E-Magazine.

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Newsletter Austin Committee America 52

Reid All About it

APRIL 14, 2017

Storytelling in 2017: It’s Not About Content, It’s About Engagement. Engagement is the goal of B2B marketers who use content to connect with their audiences and ultimately make a case for their value proposition. But what constitutes engaging, story-rich content has evolved. Presenters: Scott Abel, The Content Wrangler.

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Content Chicago Marketing DC 150

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Reduce, Reuse, Recycle: How to Do More with Less Content in 2021.

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Blended Learning Revenue Conference Technology 300

Reid All About it

OCTOBER 27, 2017

Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. Central – Chapter Roundtable (Chicago). Thomas Sullivan, President/CEO, Rockpointe Corp., Editor/Policy and Medicine. 1 CAE credit.

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LMS millennials Blended Learning System 150

Reid All About it

SEPTEMBER 6, 2019

CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Balancing Educational Content & Fulfilling Sponsor Expectations. Many associations struggle to identify additional sources of revenue and content for their members. In one word, CONTENT. Location: Chicago IL.

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Chicago LMS New York Content 37

Eric Lanke

NOVEMBER 24, 2018

The book has a lot of good content but it is poorly organized and it embraces a flawed premise. Morrison believes that the associations that struggle with recruiting members are challenged because they haven’t figured out how to sell the power of that group dynamic. “Sure,” I replied. But only if I can be brutally honest.”

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Innovation Technology Recruiting Recruitment 113

CMA Solutions

JUNE 16, 2022

SEO, blog content) create the highest quality source leads with a 14.6% These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. Specifically, it helps search engines determine if your website’s content is relevant to queries from people searching for answers. close rate.

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Strategy Press Release New Jersey Illinois 52

Reid All About it

NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. CDT – Chapter Roundtable in Chicago IL. Location: Chicago IL. Creating a Killer Content Strategy. More info/register.

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Chicago DC Tools Content 38

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Event Mobi explains how to build a year-round community and content hub for attendees. Revisiting membership practices. What a missed opportunity! The turd on the table. Thu 10/13 at 11 a.m.

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Blended Learning Education Video Conference 41

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market. AMS implementation.

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Certificate Innovation Education Process 39

Reid All About it

OCTOBER 26, 2018

Your conference needs a content hub to entice customers and prospects. CDT – Chapter Roundtable in Chicago IL. Location: Chicago IL. Creating a Killer Content Strategy. Presenters: Joanna Pineda, Matrix Group CEO, and Carrie Hane, Tanzen Founder and Content Expert. Layla Masri, Bean Creative ). Lunch provided.

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DC Washington Chicago LMS 34

Reid All About it

MARCH 3, 2023

Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market. Quick hits Real accountability at work requires better metrics across the organization. More info/register.

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Revenue Tools Education Member Experience 39

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Leveraging Live Events for Membership Recruitment. What better place to recruit new members than during a live association event? CST – Chapter Roundtable in Chicago IL. Location: Chicago IL.

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Chicago LMS Washington Tools 37

Reid All About it

JULY 20, 2018

. – Promote Your Content Effectively to Drive Member Engagement. We see firsthand that members have extremely high interest in their association’s blogs, articles, and journal publications, but how can they engage with your news and articles if they don’t even know you have published content? More info/register.

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Reid All About it

SEPTEMBER 7, 2018

Here’s another explanation of how to use inbound marketing for member recruitment. Analyze new models for audience engagement, content development and seamless, interactive event experiences. Sourabh Kothari, Director, Advocacy, Brand and Content, Signifyd. CST – Chapter Roundtable in Chicago IL. Location: Chicago IL.

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DC Washington Chicago Tools 30

Beth Kanter

JUNE 2, 2015

Only 150 people came to the event and while it was a great experience, it didn’t recruit new members. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. They don’t want to re-establish content after words because it trigger depression again. “The text crisis line is like 911.

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El Paso Examples Analysis Chicago 28