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NOVEMBER 9, 2018

While we’re on the topic of Creative Commons images, the Art Institute of Chicago opened up their collection. MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite.

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JULY 14, 2017

WBT Systems reveals some of the tactics used by these online entrepreneurs to develop, test and market their six-figure-revenue-generating [wow] online courses. The Next Marketing Department. Hear the findings of the ASAE Marketing Council’s research effort on the changing marketing landscape. Tue 7/18 at 12 p.m. –

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JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. Wed/Thu June 7-8 – AMS Fest in Chicago. Location: Chicago IL.

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OCTOBER 27, 2017

Next Generation LMS: Apps, Authoring and Curation. Patricia Andrade, VP of Marketing, Communications, and Community Relations, ABTS Convention Services. LMS Monetization Strategies: Creative Ways to Ensure ROI. Marci Thompson, Vice President, Knowledge and Professional Development, Society for Marketing Professional Services.

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JULY 7, 2017

If your association is only using your learning management system (LMS) for online courses and other professional development programs, you’re missing out on additional ROI, says WBT Systems. They suggest ten additional and unconventional ways to get more value from your LMS. CDT – Chapter Roundtable in Chicago. Host: ASAE.

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Whether you’re using Feathr for retargeting or running your own ad campaigns on LinkedIn, Facebook, or another platform, we’re here to help you level up your advertising game to reach and convert more audience members.

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FEBRUARY 23, 2018

One of the most useful things you can do for your members or customers is to filter through all that crap and find the most valuable, relevant posts for them. The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice.

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AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. Location: Chicago IL.

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SEPTEMBER 6, 2019

CDT – Partnership Professionals Network Idea Exchange (Chicago IL). Location: Chicago IL. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Location: Chicago IL. Turn Member Engagement and AMS Data into Effective Marketing.

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JULY 20, 2018

Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc.

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NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. Host: American Marketing Association.

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AUGUST 24, 2018

And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations , says WBT Systems. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit. 1 CAE credit.

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AUGUST 31, 2018

In the latest post in their series about the different people involved in an LMS implementation on the vendor side, WBT Systems explains what their developers and quality assurance testers are doing behind the scenes to ensure an LMS meets the client association’s requirements and expectations. CST – Chapter Roundtable in Chicago IL.

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OCTOBER 26, 2018

A micro-networking event for young professionals in the association industry to meet with Nicole Araujo, Director of Business Development at Naylor Association Solutions and Trina Madison Behbahani, CAE, Director of Governance and Member Engagement at the American College of Radiology. CDT – Chapter Roundtable in Chicago IL.

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JULY 5, 2019

Hosts: Billhighway and Mariner Management & Marketing. Member engagement, client happiness, customer satisfaction—they are all related to User Experience. Learn how to audit your current customer and member journeys, determine where the pain points are, and use design to make an experience intuitive and smooth.

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SEPTEMBER 7, 2018

WBT Systems provides advice for LMS training during and after implementation. A few quick hits before we get to this week’s list of free webinars: Seven tactics for listening to your members—the key to member engagement. Still not sure how inbound marketing could work for your association? Sutter Group ).

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FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. AMS implementation.

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APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Last week, WBT Systems explained how to prepare a business case for a new LMS. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. Host: Marketing General Inc. Yes, no, maybe so? It’s a one-two punch.

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APRIL 20, 2018

Are you, someone on your education staff, or one of your members an “accidental” instructional designer? You might want to take a look at this post from LMS provider WBT Systems about the benefits of outsourcing instructional design. Solving the Marketing Puzzle. Host: ASAE Marketing Section Council.

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OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

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SEPTEMBER 21, 2018

When you implement new technology, like an AMS or LMS, you don’t usually meet the brainiacs behind the scenes who created the software and map out the future of that software. WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. Articulate ).

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