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JANUARY 4, 2019

Creating visual content. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance. Farragut/Dupont Small Staff Association Brown Bag Lunch (Washington DC). Location: Washington DC. Providing resources to chapter leaders. CAE credit.

Video 285

Video Washington Social Media DC 285

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MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Chapter habits. But do you? More info/register.

Revenue 205

Revenue Certificate Committee Leadership 205

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MARCH 8, 2024

Learn about new types of digital experiences to try, delivering fresh content formats across the funnel, the next phase of live, on-demand and hybrid events, and opportunities to improve personalization and sales conversion. 2024 AWTC Awards Ceremony (Washington DC) Celebrate the 2023 AWTC Award Winners at our first in-person awards ceremony.

Social Media 250

Social Media DC Strategy Education 250

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NOVEMBER 16, 2018

Characteristics of top-performing B2B content marketers. Any woman working within the association community is welcome to attend. Location: Washington DC. To (Strategic) Plan or Not to Plan: ACE Conversation (Washington DC and online). Location: Washington DC and online. Agility PR ). Marketing Charts ).

DC 235

DC Washington Indiana Review 235

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MAY 24, 2019

Are you an association content strategy professional—or wannabe? Check out this new community, Content Forum , organized by Dina Lewis, CAE—your new place to hang out and geek out. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Content Forum Check-In.

DC 170

DC Illinois Washington Content 170

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OCTOBER 27, 2023

Nate Silver talking about the troubling journalistic standards lately at the NY Times, Washington Post, BBC, AP, and other legacy media outlets) You never grow old at the table Skip down to the list of free educational events if you prefer takeout. (Marc Zao-Sanders, Harvard Business Review ) It’s easy to screw up on breaking news.

LMS 256

LMS North Carolina Recruiting Recruitment 256

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MARCH 1, 2024

content attribution—copyrights, legal ramifications, etc.; In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Location: Washington DC. . – Generative AI and Analytics, Part 2 (Data Analytics Network) Explore generative AI and analytics.

Education 256

Education New Hampshire Tips Technology 256

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JANUARY 18, 2019

WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere. Amanda Kaiser shares a list of content, community, and education resources for association professionals , including Association Brain Food Weekly. Location: online and Washington DC.

DC 293

DC Washington Member Engagement Content 293

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NOVEMBER 27, 2020

Washington Post ). Host: ASAE Greater Washington / National Capital Community. Devin Lewis, CEM, CMP, Director of Regional Sales, Las Vegas Convention & Visitors Authority Washington DC Office. Inclusive Language: The Path to Respectful Content, Connections, & Companies. I love this guy. 1 CAE credit.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

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FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). Location: Washington DC. Host: ASAE Greater Washington / National Capital Community. Learn how to improve your email deliverability and ensure your important member communications are received. ” Location: Washington DC. Time, for everyone, is money.

DC 221

DC Washington Content Education 221

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JANUARY 11, 2019

Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ). Learn new ways to deliver content, better ways to tell customer stories, turn one webinar into many, and build webinar channels. Presenter: Mark Bornstein, VP of Content Marketing, ON24. More info/register.

DC 275

DC Washington Learning Management System LMS 275

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APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy.

Revenue 370

Revenue Strategy Content Education 370

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DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023.

Strategy 272

Strategy Video Technology Innovation 272

Vanguard Tech

AUGUST 8, 2013

This week’s announcement that Amazon.com founder Jeff Bezos is buying The Washington Post is big news here in the nation’s capital. Jeff Bezos’ purchase of The Washington Post shows there is a bright future for associations… if they heed the lessons and adapt. Mission and content are still critical.

Washington 70

Washington United States Project Content 70

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SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. More info/register. 1 CAE credit. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

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JANUARY 24, 2020

One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote: “Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed. Michael Brenner, Content Marketing Institute ). LinkedIn has its moments. Host: WorkCast.

Arlington 359

Arlington Social Media Content DC 359

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SEPTEMBER 15, 2023

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Behind the Scenes: How We Built a Webinar Using ChatGPT Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

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JANUARY 31, 2020

Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Then, if you have more time, check out the advice and resources in this Gather Content interview with content strategist Hilary Marsh. Location: Washington DC. Wed 2/5 at 4:30 p.m.

Chicago 221

Chicago Massachusetts DC Washington 221

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JANUARY 22, 2021

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. Communicate. Communicate.

Innovation 370

Innovation Communications Education Strategy 370

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SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272

Revenue Innovation Education Tools 272

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FEBRUARY 14, 2020

Learn how to develop the ideal mix of self-paced, virtual and in-person training content. Presenters: Felicity Clancy, vice president, marketing, communications, and membership, Infectious Diseases Society of America. Robb Lee, chief marketing and communications officer, ASAE. Locations: online and Washington DC.

DC 243

DC Content Education Washington 243

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JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. Location: Washington DC. Hear about newsletter best practices to increase engagement and curate outside content.

Tools 195

Tools Education Newsletter Chicago 195

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SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. – Negotiate Harder and Other Meetings Tips and Trends (Washington DC Idea Swap). Location: Washington DC. Location: Washington DC. Or a content refresh?

North Carolina 222

North Carolina Arlington DC Washington 222

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JUNE 28, 2019

MemberSuite shares four tactics for improving email content and format that will make your emails more compelling and engaging. Kim Moutsos, Content Marketing Institute ). Wed 7/10 at 8:00 a.m.* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Location: Washington DC.

Washington 170

Washington DC LMS Education 170

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JUNE 4, 2021

. – All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. Backstage Pass: Producing Compelling Content that Drives Engagement. Presenters: Tonya Saunders, Principal, Washington Premier Group. 1 CAE credit. 1 CAE credit.

Video 367

Video Innovation Content Technology 367

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NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Meaningful Engagement: Communicating with Your Members in Troubled Times. Host: ASAE Greater Washington / National Capital Community. Can I get an amen?! Sponsorship redesign. Wed 11/25 at 8:30 p.m.

Certificate 370

Certificate System Dallas Price 370

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OCTOBER 13, 2017

Tue 10/17 at 8 a.m.* – From Puppet Master to Leader: Tools for Getting Things Done (Washington DC). Location: Washington DC. Learn how associations can use metrics as a way to hyper-personalize content for users and members, all while gaining insight and turning metrics into something actionable. Location: Washington, DC.

DC 150

DC Washington Content Tools 150

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APRIL 9, 2021

oh yeah, that makes sense” trends about desktop vs. mobile traffic and the popularity of long-form content (yay!). Content barriers. I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. – Facilit8me: Community of Practice. Event safety.

San Diego 370

San Diego Revenue Strategy Content 370

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MARCH 15, 2019

After Bourdain’s suicide and many others in the Sacramento culinary community, Patrick Mulvaney, owner of Mulvaney’s B&L in Sac, is mobilizing to create a safety net for chefs. Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives.

DC 150

DC Washington Denver Sacramento 150

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MARCH 31, 2017

I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. Subscribe and geek out!

Raleigh 150

Raleigh DC Washington Charlotte 150

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JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

Technology 195

Technology Chicago Education System 195

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JANUARY 29, 2021

This Washington Post recipe broils the eggplant slices instead of frying them, and cuts back on the cheese too. Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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FEBRUARY 24, 2017

Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging. 8 Content Design Tips for a Virtual Classroom. Moving your in-person content to a virtual space isn’t as simple as just “putting it online.” Location: Washington DC.

DC 153

DC Washington Raleigh Social Media 153

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FEBRUARY 24, 2017

Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging. 8 Content Design Tips for a Virtual Classroom. Moving your in-person content to a virtual space isn’t as simple as just “putting it online.” Location: Washington DC.

DC 153

DC Washington Raleigh Social Media 153

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OCTOBER 12, 2018

How to explain content marketing to anyone. Content Marketing Institute ). If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” Location: Washington DC. Host: ASAE Greater Washington / National Capital Community.

DC 170

DC Las Vegas Washington Review 170

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SEPTEMBER 18, 2020

At Managing Editor , they provide advice for creating culturally inclusive marketing because… “Empty words won’t fix racial injustice, and as content producers, we need to refuse to be accomplices who write pretty but meaningless words in times of crisis to help companies gloss over their realities of racial disparities at their companies.”.

Montana 350

Montana Certificate Conference Content 350