Reid All About it

APRIL 19, 2024

By supporting these pairings, associations can foster a learning culture and community. Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. The secret might lie with those who have already been part of your journey—your lapsed members.

Newsletter 250

Newsletter Content Social Media Education 250

Higher Logic

DECEMBER 19, 2018

The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ). Members thought their membership lacked value ( 23%).

Marketing 289

Marketing Tools Communications Survey 289

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for?

LMS 256

LMS North Carolina Recruiting Recruitment 256

MemberClicks

MARCH 18, 2024

The simple answer for associations is to create an automated membership renewal program that improves staff efficiency and enables leaders to focus resources on attracting new members. But perhaps more importantly, it creates a greater sense of value that the association is offering members.

Analysis 52

Analysis Software Member Engagement System 52

SBI

JANUARY 16, 2024

Group memberships empower organizations to efficiently manage multiple employee members and register numerous employees for events and training in a streamlined process. Our efforts to help associations introduce group memberships have forged a superior member experience, and streamlined invoicing and data management.

Cost 52

Cost Innovation Revenue Association Management 52

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience.

Technology 370

Technology Strategy System Education 370

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

MAY 3, 2019

Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. Here are the educational events scheduled for next week. Tue 5/7 at 1 p.m. 1 CAE credit. Host: ASAE.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Reduce staff turnover by providing a more enjoyable, rewarding and humane work experience. Panelists will share their experiences, challenges and takeaways. Association staff retention.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

EventMobi: Association Events

SEPTEMBER 21, 2023

Why does member retention matter? It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. More info/register. 1 CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

Blue Sky eLearn

OCTOBER 19, 2020

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. So, what exactly does association member engagement consist of?

Association Management 250

Association Management Committee Learning Management System Software 250

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser.

Communications 60

Communications Revenue Social Media Survey 60

Nimble AMS

JULY 28, 2022

Remember, investing in new technology not only brings benefits to your organizational operations , but it improves the member experience. According to the Community Brands Study, there’s a direct correlation between innovative technology and member satisfaction.

Software 123

Software LMS Learning Management System Missouri 123

MemberClicks

OCTOBER 20, 2023

How much does association management software cost? How much does association management software cost? But how much does association management software cost? Features or add-ons The extra add-ons or features you want in your AMS to have will impact your overall cost. What is association management software?

Software 52

Software Association Management How To Email Marketing 52

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data?

Marketing 52

Marketing eBook millennials Cost 52

Reid All About it

DECEMBER 1, 2023

That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? AWTC End-of-Year Happy Hour (Arlington VA) Come network with the AWTC community of women and allies. 1 CAE credit. .

Arlington 266

Arlington Technology Strategy Los Angeles 266

Aptify

MARCH 30, 2023

However, it’s important to consider the costs and opportunities involved in not moving to a new system. For example: How much will it cost if a percentage of your membership base leaves due to a poor member experience? The right membership software can help you provide a modern, convenient member experience.

Software 72

Software How To Membership Management System 72

Reid All About it

JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Marketing benchmarks. Renew: Is Your Member Renewal Journey Magical or Miserable?

Metro 195

Metro Strategy Technology Marketing 195

Nimble AMS

SEPTEMBER 20, 2021

But it’s really all about using digital technologies to create or modify business processes and customer experiences to meet changing business and market requirements. When disruptions arise, you’ll be able to easily add apps and solutions to address those unexpected challenges so you can continue to deliver a great member experience.

How To 107

How To Email Marketing Software System 107

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Higher Logic

OCTOBER 25, 2018

Our experience tells us you can save your association from months of costly deliberation and implementation woes. At its core, an AMS houses your member data and processes payments related to things like membership dues, donations, and registrations. Have You Integrated Marketing Automation Tools? Help us help you avoid this.

Tools 176

Tools Member Experience Software Marketing 176

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? .

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

OCTOBER 22, 2019

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Automate your communications. Your management software should support integrations with quality tools to help you meet your objectives and support your members.

System 192

System Association Management Software Strategy 192

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. You’re indulging in a high-cost bad habit! Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come.

Chicago 205

Chicago Education Certificate Revenue 205

Higher Logic

MARCH 6, 2019

An omnichannel engagement strategy is a cross-channel content strategy organizations use to create a personalized experience for members. With an omnichannel approach to engagement, you can improve your members’ overall satisfaction and perception of your association’s value, improving your retention and acquisition.

Strategy 149

Strategy Software Member Engagement Content 149

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

GrowthZone

NOVEMBER 8, 2022

Members enjoy the ease of registration and payments. We use the communication function in ChamberMaster all the time. “We’re using GrowthZone to drive significant process improvements that make our member experiences remarkable and consistent. Managing events is a breeze in ChamberMaster.

Process 78

Process Directory Software Revenue 78

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. It’s the underlying principle of Inbound Marketing. CAE credits.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Freestone

DECEMBER 12, 2023

Use your LMS to personalize communications Sometimes reaching out to potential attendees on a first name basis can get them in the door. Use your LMS to facilitate outbound communications, making emails and notifications as personal as possible. Be sure to have separate pricing tiers for non-members who purchase your on-demand content.

Learning Management System 82

Learning Management System LMS Revenue System 82

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . Discovering the best technology for your organization can make or break an employee’s experience. If a staff member is frustrated with your current technological configuration, it can add stress and extra work to their role. Download now.

Recruiting 141

Recruiting Recruitment Technology Innovation 141

Reid All About it

AUGUST 25, 2017

Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. – Top Social Media Tools to Boost Your Event Marketing. Learn how your leaders can improve their communication skills to make staff members feel valued and committed to the organization’s goals.

Social Media 153

Social Media Survey Tools Innovation 153