Associations Now

FEBRUARY 26, 2019

When members gather at conferences, you have a big opportunity to collect their stories to showcase the people who make up your community. Some specific tools, distribution channels, and strategies will help you put them in the spotlight. How does this strategy help support your association’s goals? Curated video testimonials.

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Associations Now

MARCH 20, 2019

Young professionals can gain a lot of perspective from workplace mentors—even if they communicate via new tools like apps. But while today’s mentors and mentees increasingly communicate using tech tools like apps or text messaging, there’s still plenty of room for a more traditional approach. Embracing the Crowd.

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Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Join an insightful discussion on how you can unlock the true value of community-driven business. Host: Community by Association.

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WBT Systems

JULY 24, 2018

E-learning programs can definitely help associations solve some of the challenges described in these two reports. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.

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Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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Associations Now

JULY 5, 2013

Forty-five percent of millennials pointed to texting as the technology most likely to create cause confusion or resentment in the office. We also found that millennials value faster replies more than any other generation,” said Jennifer Overbo, director of product strategy for CPP, Inc. “We

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Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

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Association Adviser

JUNE 27, 2018

Skiados credits ASHA’s successful member engagement and retention levels with a focused strategy of engaging members from day one of their membership. Further down, I definitely see myself in an executive director role for a strategic association. That’s not just a Millennial thing; that’s a societal thing.

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Reid All About it

NOVEMBER 18, 2022

You definitely want to be aware of these issues even if you’ve already switched to a hybrid work model. Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). A definitive guide to networking for those who hate networking—you might get some new ideas. (

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.orgCommunity

MAY 9, 2019

The definitions are both vague and sweeping. Anticipation, preparation and a strategy to maximize digital capability will be essential to compete. Optimal use of technology to facilitate communication among audiences is another rung up the ladder to digital sophistication. Business Strategy.

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Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Host: PCMA.

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Reid All About it

MARCH 16, 2018

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Steal These Ideas: 3 Growth Strategies from Top Fundraisers. I’ll be happy to feature it as long as it’s not product-centric. Host: PCMA.

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Associations Now

JUNE 25, 2014

Measuring the effectiveness of a membership-model change requires an apples-to-apples comparison on a metric whose definition doesn’t change in the course of a restructure. Grefe said that AIGA’s new membership structure was conceived in tandem with a new set of strategies also aimed at greater engagement.

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The Hourglass Blog

SEPTEMBER 15, 2010

Remember that our long term goal here is to create an evidence-based model for innovation in the association community, one replete with tested and practical strategies for how to "do" innovation in an association. Heres the first: Does your leadership embrace innovation as one of the strategies necessary to achieve your goals?

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The Hourglass Blog

APRIL 21, 2011

The HBR post describes several strategies employed by the very famous and very innovative Mayo Clinic. Born in 2006 as the brainchild of Dr. Nick LaRusso, the CFI was first called the SPARC Lab (with the acronym standing for its methodology: see, plan, act, refine, and communicate). Communication. Developing Millennial Leaders.

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Associations Live

APRIL 8, 2010

Much of what is being discussed is how you can measure return on investment (ROI) for different social media strategies. When you couple social media with your other engagement strategies, how do you know when youre doing the correct thing and creating value? communication. (13). communications. (29). September (12).

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The Hourglass Blog

AUGUST 8, 2011

Its a strategy thats definitely biased towards large organizations with large resources at its disposal. Communication. Developing Millennial Leaders. Millennials. This frankly seems crazy to me. Govindarajan admits as much near the end of the video. Baby Boomers. Encore Careers. For-Profit vs. Non-Profit.

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SCD Group

SEPTEMBER 24, 2012

It’s being open to numerous possibilities, having the discipline to experiment with conflicting strategies and moving quickly to embrace one of them when the direction of the market becomes clear.” We become better communicators and deepen our social bonds. It’s where true conference social learning happens.

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The Hourglass Blog

MAY 1, 2011

They both mention something called Commanders Intent--a description and definition of what a successful mission will look like. And what Intent would you communicate to your subordinates? Communication. Developing Millennial Leaders. Millennials. Don't Wall Yourself Off From Your Community. Baby Boomers.

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The Hourglass Blog

MARCH 27, 2011

If youre familiar with Haque, then you know hes all about creating a new definition of success in the corporate world--one not based on profit but on human satisfaction and enrichment. Communication. Developing Millennial Leaders. Millennials. Baby Boomers. Encore Careers. For-Profit vs. Non-Profit. Generation Basics.

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The Hourglass Blog

MAY 21, 2011

It’s definitely worth your attention. Communication. Developing Millennial Leaders. Millennials. Don't Wall Yourself Off From Your Community. Association Innovation as Brand Strategy. Baby Boomers. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Generation Jones. GenX Perspectives.

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Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Sponsorship strategy. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Controlling Your Narrative: Crisis Communications for Unpredictable Situations.

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Reid All About it

SEPTEMBER 20, 2019

Nearly all the responses we received surrounded aspects of better communication: people want technology to enable easier ways to get information at the time it’s needed. Garth Jordan CSM, CSPO, CDT, Chief Strategy Officer, SVP, The Healthcare Financial Management Association. Contract Strategies for the Evolving Marketplace.

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