Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

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millennials Delaware Social Media Marketing 60

Higher Logic

FEBRUARY 27, 2020

You’ll notice there was no definitive answer for where communities live. For example, associations tend to make community part of their membership strategy while corporate companies use community as an extension of marketing. Differentiate your personalization strategy for non-customers or non-members.

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millennials Content Tips Communications 207

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Marketing to Gen Z and millennials. Building Your 2024 Video Strategy: A Guide for Associations To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy.

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Revenue Strategy Member Engagement United States 256

Jamie Notter

JANUARY 24, 2012

Humanize and the Millennial Generation. That post was the setup to this one, based on the original question that was posed in one of our Humanize twitter chats, which was “Is the Millennial generation better poised to accept the ideas in Humanize than previous generations.” Consulting. Generations. Books: Jamie Notter.

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Potomac Core

OCTOBER 13, 2015

As waves of innovation, millennials, and baby boomer retirements alter future workforce design, forward thinking organizations can transform themselves and become professional development partners for their members. Gain a better understanding of incoming millennial employees. Evolving Definitions of Work.

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Innovation millennials eBook Certificate 100

Reid All About it

MARCH 3, 2017

I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. I’ve seen strategies of only a few lines that can keep people focused on goals, audiences and audience’s needs. How Millennials and Baby Boomers Can Work Together. More info/register.

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Associations Now

OCTOBER 11, 2016

Perhaps one of the notable points highlighted by the report involves the differing nature of how millennials gave compared with baby boomers. Compared with boomers, millennials were more willing to consider modern technological advances and alternative giving techniques in their giving strategies.

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Potomac Core

FEBRUARY 9, 2016

A challenging and dynamic economy are changing the definitions of success for global companies. Big Data Strategies. For your association to compete effectively, you can develop real time audience profiles and go to market strategies that specifically address critical business and career concerns. Business Success Redefined.

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Innovation millennials eBook Member Engagement 100

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Whoa, members are definitely interested in career growth.

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Associations Now

MARCH 20, 2019

Crowdsourcing is great when you’re trying to collect ideas for new strategies or projects, but could it have some value as an alternative to one-on-one mentoring? Millennials don’t rely on one mentor,” she says. Sarah Sladek thinks so.

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Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career.

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Revenue Video Strategy Industry 195

Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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millennials Committee Wisconsin Certificate 132

Associations Now

FEBRUARY 26, 2019

Some specific tools, distribution channels, and strategies will help you put them in the spotlight. Don’t get me wrong—digital communications and social networking definitely make it easier for members to stay connected 24/7, but it’s at annual meetings or other conferences where people put down their devices and connect as human beings.

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San Francisco Social Media Video Tools 99

Associations Now

FEBRUARY 10, 2019

Disrupting the pathway to board service has complicated boards’ understanding of strategy. In my feature for Associations Now on encouraging strategic thinking , I found no shortage of executives who’ve had strategy at the top of their personal agendas. How have you as a CEO had to directly guide your boards to focus on strategy?

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Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. – Driving an Innovation Strategy. Keep an eye on rasa.io too—I think it will help shape the future of associations. Host: NimbleUser.

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WBT Systems

JULY 24, 2018

E-learning programs can definitely help associations solve some of the challenges described in these two reports. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.

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Survey Marketing Certificate Education 150

Jamie Notter

JULY 18, 2011

Pardon my French, but I would have thought that today, a full six or seven years since the Millennials brought our attention (again) to generational differences (remember the early 90s when Gen X hit the scene?), It’s rigorous thinking about values and what parts of history are more definitive than others. Related Posts.

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Membership Marketing

NOVEMBER 8, 2019

Some definite answers are apparent from the insights that we have gathered in this year’s research. In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members.

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Report Marketing Innovation millennials 40

Associations Now

JANUARY 6, 2014

The unsung Generation X definitely deserves some of your attention. Generation Xers haven’t had it easy over the years, being unfairly saddled with the “slacker” tag and treated as a footnote by much of the media compared to baby boomers and millennials. Also: Become a well-oiled machine for learning in 2014.

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Associations Now

MARCH 11, 2015

Senior writer Derrick Harris said “there is a slim possibility” the event will still happen, but there has been no definite confirmation either way. Gigaom’s sudden closure also leaves its upcoming event, “ Gigaom Structure Data ,” up in the air. Equation of the Day. Not seeing donations from younger members ?

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Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Presenter: Robyn Davis, Trade Show Strategy Specialist and Owner of When I Need Help (WINH). 1 CMP credit.

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Columbus North Carolina LMS millennials 39

Associations Now

JULY 5, 2013

Forty-five percent of millennials pointed to texting as the technology most likely to create cause confusion or resentment in the office. We also found that millennials value faster replies more than any other generation,” said Jennifer Overbo, director of product strategy for CPP, Inc. “We

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.orgCommunity

MAY 9, 2019

The definitions are both vague and sweeping. Anticipation, preparation and a strategy to maximize digital capability will be essential to compete. Business Strategy. Sorry, you’re only about halfway there—maybe not even. You’ve got the technology covered. It’s the transformation process that’s trickier to understand.

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Jamie Notter

JANUARY 12, 2012

The conversation was focused on the Humanize book , and the initial question was whether the Millennial generation is more likely to embrace more “human” organizations than previous generations. Humanize and the Millennial Generation. Millennials: Entitled or Risk Takers? { Humanize and the Millennial Generation.

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Reid All About it

NOVEMBER 18, 2022

You definitely want to be aware of these issues even if you’ve already switched to a hybrid work model. Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). A definitive guide to networking for those who hate networking—you might get some new ideas. (

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Reid All About it

SEPTEMBER 27, 2019

Gen Z-ers and millennials have been called lazy and entitled. You could definitely cut back on the cheese—that was a big pile of cheddar, gouda and fontina. Get a definition of Level II and III Data and the steps needed for implementing it into your Association Management Software (AMS). Kathryn Heath and Brenda F.

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DC New York Washington Review 34

Association Adviser

JUNE 27, 2018

Skiados credits ASHA’s successful member engagement and retention levels with a focused strategy of engaging members from day one of their membership. Further down, I definitely see myself in an executive director role for a strategic association. That’s not just a Millennial thing; that’s a societal thing.

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Breezio

JANUARY 10, 2017

There is no better time than now to revisit your online community strategy. In the past, many organizations implemented a “If you build it, they will come” model and left their online strategy unattended and without a clear plan. Millennials now make up 50+% of our workforce. This is a recipe for failure in terms of engagement.

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The Hourglass Blog

SEPTEMBER 15, 2010

Remember that our long term goal here is to create an evidence-based model for innovation in the association community, one replete with tested and practical strategies for how to "do" innovation in an association. Heres the first: Does your leadership embrace innovation as one of the strategies necessary to achieve your goals?

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Innovation Wisconsin Case Study millennials 40

Associations Now

JUNE 25, 2014

Measuring the effectiveness of a membership-model change requires an apples-to-apples comparison on a metric whose definition doesn’t change in the course of a restructure. Grefe said that AIGA’s new membership structure was conceived in tandem with a new set of strategies also aimed at greater engagement.

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Beth Kanter

AUGUST 20, 2015

For the past few months, I’ve been designing curriculum and materials and facilitating a Nonprofit Emerging Leaders online peer learning project with Third Plateau Impact Strategies. While many participants, all Millennials, have opted to go old school and use a notebook and pen. Self-Management Skills.

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Leadership Project millennials Technology 28

Reid All About it

MARCH 16, 2018

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Steal These Ideas: 3 Growth Strategies from Top Fundraisers. I’ll be happy to feature it as long as it’s not product-centric. Host: PCMA.

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SCD Group

SEPTEMBER 24, 2012

It’s being open to numerous possibilities, having the discipline to experiment with conflicting strategies and moving quickly to embrace one of them when the direction of the market becomes clear.” Strategy | Content | Discovery. It’s where true conference social learning happens. So get on board, or get left behind.

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The Hourglass Blog

AUGUST 8, 2011

Its a strategy thats definitely biased towards large organizations with large resources at its disposal. Developing Millennial Leaders. Millennials. This frankly seems crazy to me. Govindarajan admits as much near the end of the video. Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics.

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The Hourglass Blog

MARCH 27, 2011

If youre familiar with Haque, then you know hes all about creating a new definition of success in the corporate world--one not based on profit but on human satisfaction and enrichment. Developing Millennial Leaders. Millennials. Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Generation Jones.

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The Hourglass Blog

APRIL 21, 2011

The HBR post describes several strategies employed by the very famous and very innovative Mayo Clinic. Giving employees the freedom to explore is definitely a culturual issue for any organization. And now were starting to see some of the advantages the HBR post attributes to Mayos strategy of combination innovation. Millennials.

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Associations Live

APRIL 8, 2010

Much of what is being discussed is how you can measure return on investment (ROI) for different social media strategies. When you couple social media with your other engagement strategies, how do you know when youre doing the correct thing and creating value?

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