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Association Brain Food: 1.19.24

Reid All About it

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Marketing to Gen Z and millennials. Post-program campaigns. Membership.

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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media! Younger vs. Older Millennials.

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Are You Facing These 3 Community Building Challenges?

Higher Logic

You’ll notice there was no definitive answer for where communities live. For example, associations tend to make community part of their membership strategy while corporate companies use community as an extension of marketing. The most important piece to figuring out where your community fits is getting buy-in from senior leadership.

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Humanize and the Millennial Generation

Jamie Notter

Leadership insight.right when you need it. Humanize and the Millennial Generation. That post was the setup to this one, based on the original question that was posed in one of our Humanize twitter chats, which was “Is the Millennial generation better poised to accept the ideas in Humanize than previous generations.”

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Innovative Workforce Solutions

Potomac Core

As waves of innovation, millennials, and baby boomer retirements alter future workforce design, forward thinking organizations can transform themselves and become professional development partners for their members. Gain a better understanding of incoming millennial employees. Improve executive leadership skills and cultivation.

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Disruptive Innovation Creates Association Opportunities

Potomac Core

A challenging and dynamic economy are changing the definitions of success for global companies. Big Data Strategies. For your association to compete effectively, you can develop real time audience profiles and go to market strategies that specifically address critical business and career concerns. Business Success Redefined.

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As Mentoring Evolves, Mix the Tech With the Traditional

Associations Now

In some ways, it does, according to several experts on leadership and the workforce. Crowdsourcing is great when you’re trying to collect ideas for new strategies or projects, but could it have some value as an alternative to one-on-one mentoring? Millennials don’t rely on one mentor,” she says. Sarah Sladek thinks so.