Communications eBook Innovation Member Engagement 
GrowthZone
JANUARY 24, 2023
The survey results show growing membership, member engagement/retention of members, and revenue/budget/funding are what worry your association peers most. The majority of those surveyed cite a lack of engagement with the organization as the reason members don’t renew. and Canada. Can you relate?)
Higher Logic
JUNE 5, 2020
Advanced external communities generate higher ROI than average external communities. Want to level up your community strategy? Check out the eBook below for tips. Online Community Outcomes and Use Cases. Top 3 business outcomes of the average external community: Customer loyalty (67%). Innovation (42%).
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Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Association TRENDS
JUNE 15, 2021
Do you have data-driven strategies for communicating the positive impact of your chapters? In our new eBook, we look at three ways data can improve not just chapter performance but also the relationship with your components (chapters, sections, states, affiliates, networks, etc.). If not, you’re not alone. We have you covered.
Potomac Core
SEPTEMBER 21, 2015
Advances in software, manufacturing, communications, science, and medicine occur every day. Innovation and disruption will shape the future state of associations. The future state of associations “envisions” their roles as communication hubs engaging members that share and capture knowledge.
Elevating Engagement
DECEMBER 2, 2022
If I had to draw just one significant conclusion from the New Member Engagement Study results, it would be that onboarding programs are evolving by becoming more responsive to members. Likely the effectiveness of the events will continue to rise because there are a lot of innovation opportunities available to us.
Potomac Core
AUGUST 18, 2015
Despite growing external member challenges, some Associations insist that “selling louder” will make the difference: Communicate what the association does for members. An association creates an “all-you-can-eat buffet” of offerings hoping or believing there is something that each member wants.
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