Higher Logic

MAY 20, 2020

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Use Webinars to Communicate. Onboard New Members. We're doing weekly events, all about fostering deeper connections between you and your members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). Misspelling your name” (17%).

Marketing 149

Marketing Guidelines Software Email Marketing 149

YourMembership

JUNE 12, 2012

Add-On Products. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. Advantages.

Member Experience 150

Member Experience Newsletter Social Media Software 150

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

Nimble AMS

OCTOBER 15, 2019

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. It also helps you to establish trust with your members.

Member Experience 60

Member Experience Technology System Software 60

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Firstly, identify your product/service lines. For example, your membership service is likely to offer benefits to members, volunteering opportunities and professional career development activities. Publications.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Nimble AMS

MARCH 30, 2023

An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. If your organization wants to improve staff processes, enhance the member experience, and boost your ROI, choosing an AMS will give you a competitive edge.

Software 137

Software Member Experience Technology Certificate 137

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. But, judging by ASAE Collaborate questions on the topic, creating a vibrant community is a challenge for most associations. Member app.

Certificate 281

Certificate Price Tools Technology 281

Higher Logic

APRIL 18, 2019

For companies, it is the foundation of every experience. In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. 74% crave transparency into how companies source their products, ensure safe working conditions and their stance on important issues.

Marketing 136

Marketing Tools Strategy Price 136

Reid All About it

MAY 3, 2019

I’ll be happy to feature it as long as it’s not product-centric. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Tech Tools to Make You Immediately More Productive. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world.

Tucson 262

Tucson Phoenix Products Tools 262

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development. AI and event planning. Fri 7/7 at 4 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

MAY 16, 2019

Up until now, technology has been applied to increase our productivity and efficiency, helping us to do our jobs better, faster, and cheaper. Productivity will always be important, but what we’re seeing now is that technology is not only a supporting tool, but part and parcel of the strategy itself. Changing Role of Technology.

Member Experience 196

Member Experience Technology Content Communications 196

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product-centric.

Innovation 359

Innovation Las Vegas Communications Education 359

Nimble AMS

OCTOBER 18, 2021

To deliver a great member experience, you must keep mistakes to a minimum. . Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. But sending targeted, personalized communications does.

Member Experience 119

Member Experience System Email Marketing Examples 119

Association Analytics

JUNE 21, 2023

This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. Solution : Tidy things up by creating product hierarchies and ensuring the entire team adheres to them. Solution : The solution to this challenge is pretty simple.

Team 319

Team Report Course Proposal 319

Reid All About it

JANUARY 28, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. Presenter: Chris Klauda, Senior Director, Market Insights, STR. Presenter: Ronja Francoeur, Member Engagement Specialist.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

MAY 7, 2021

Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. Read our blog for tips to get started.

Strategy 126

Strategy Member Engagement Software Tips 126

Reid All About it

MAY 10, 2019

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Mike Murray, Content Marketing Institute ). Intriguing, isn’t it? Jimmy Daly, Animalz ).

DC 170

DC FAQ Member Experience Project 170

Association Analytics

JANUARY 30, 2023

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the member experience.

Member Experience 321

Member Experience Analysis Course Survey 321

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. More info/register. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Higher Logic

DECEMBER 19, 2018

In 2019, how do you plan to get your members to stick around? The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).

Marketing 289

Marketing Tools Communications Survey 289

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Reduce staff turnover by providing a more enjoyable, rewarding and humane work experience. I’m happy to feature it as long as it’s not too product-centric. Association staff retention.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. I’ll be happy to feature it as long as it’s not too product centric. Host: American Marketing Association.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JANUARY 5, 2024

I’m happy to feature it as long as it’s not too product-centric. 3 Rules to Building an Outstanding Digital Member Experience Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth. Fri 1/5 at 4 p.m. 1 CAE credit. More info/register.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. I’m happy to feature it as long as it’s not too product-centric. Audience personas. More info/register. No Soliciting!

Revenue 205

Revenue Content Chicago Leadership 205

Nimble AMS

JANUARY 31, 2023

This s ituation can leave many users feeling trapped. Learn how Nimble AMS empowers legacy AMS users to decrease low – value staff processes and elevate the member experience. Three ways Nimble AMS empowers legacy AMS users Three ways Nimble AMS empowers legacy AMS users Are you ready to leave behind your legacy system ?

Missouri 130

Missouri Software Illinois Massachusetts 130

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

JULY 16, 2019

For a long time silos have been talked about as the bane of the business world, because silos throw up barriers to communication. But silos do something else that is perhaps more insidious (or equally as insidious), they can allow one department to set expectations with members that another department fails to deliver on.

Member Experience 90

Member Experience Products Communications Marketing 90

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Nimble AMS

APRIL 12, 2023

Not only will communicating this value help you compete with for-profit organizations, but it will help you improve your member engagement , as members will see the true worth of your organization. Consider following thought leaders in the industry to see what they are doing to build their personal brand.

Strategy 78

Strategy Member Engagement Software Tips 78

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

Reid All About it

JUNE 16, 2023

Don’t let your team get consumed by an obsession with productivity. Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip.

Project 195

Project Tools Revenue Metro 195

Reid All About it

MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. You need a content marketing ecosystem to support them. Membership engagement. Small staff challenge.

Committee 195

Committee Education Software Technology 195

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. However, their event experience—and your sponsors’ satisfaction—would improve if they did. I’m happy to feature it as long as it’s not too product-centric. Renew: Is Your Member Renewal Journey Magical or Miserable?

Metro 195

Metro Strategy Technology Marketing 195