Remove Communications Remove Member Experience Remove millennials Remove Recruitment
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: Every year, bringing in new members is likely to be on your association’s list. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Looking to personalize and target your email communications strategy to different member segments?

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

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Association Brain Food: 7.21.23

Reid All About it

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue.

Atlanta 195
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Association Brain Food: 10.27.23

Reid All About it

Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Host: Fridays@4 Speakers: Alexandra Bradley, director of marketing and communications, American Board of Foot and Ankle Surgery Tue 11/7 at 12 p.m.

LMS 256
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Engaging Your Young Professional Members: 9 Tips

MemberClicks

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. When it comes to communication, meet them where they are.

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Association Brain Food Weekly: 2.8.16

Reid All About it

Pave a clear pathway to building better eLearning programs for your association with this free, monthly webinar series from iCohere Academy, a worldwide professional community of practice dedicated to the evolution of webinars, web meetings and courses, and hybrid/virtual conferences. Register here. (1 1 CAE credit). Wed 2/10 at 3:00 p.m.