Conference Email Marketing Member Engagement Newsletter 
WBT Systems
JUNE 26, 2017
You could choose something that would appeal to all career levels and positions, or focus on a targeted audience, for example, young professionals who don’t normally have the budget for conferences and other expensive events. A 10-day learning experience may be all it takes to give members the taste for lifelong learning.
Reid All About it
APRIL 12, 2024
Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. AI Unleashed: Elevating Association Performance and Engagement Learn how two associations built and deployed AI to further the member experience. Gen Z education. More info/register.
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Fonteva
DECEMBER 19, 2019
Whether your association is made up of professionals in the same field or alumni who went to the same university, member engagement should always be one of your top priorities. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?
Reid All About it
MAY 12, 2023
I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business.
Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Freestone
MARCH 4, 2024
Highlight learner success stories, exciting upcoming events, or annual conferences to show your program’s value, ultimately attracting more learners. An association marketing strategy can also help you boost learner retention. Be sure to reach potential learners and market upcoming courses and events in as many ways as possible.
MemberClicks
APRIL 11, 2023
When you attend an event on behalf of your organization—be it a conference, industry meetup, or panel—mention your membership directory. If you have a booth or table at a conference, update your marketing materials to include a shortened link to your directory. Email marketing can provide a 4,200% ROI.
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