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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Reaching “Best in World” Status for the Content You Need to Attract and Retain Members Learn how to shift from an article-first to a multimedia publishing organization.

Revenue 205

Revenue Content Chicago Leadership 205

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APRIL 5, 2019

Some quick hits before we get to next week’s free webinars: Which content should be public, gated, or members-only on your association’s website, and why? New “auto renewal” laws in DC and several states will affect how associations handle membership communications. Locations: online and Washington DC. Venable LLP ). .

District of Columbia 170

District of Columbia DC Washington LMS 170

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JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. AI and event planning. Location: Washington DC. More info/register. . – 1 CAE credit. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

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APRIL 28, 2023

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Mercury Creative Group explains why you should have an individual ideal buyer in mind when crafting marketing content—actually, this is a good idea when writing any content. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

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MAY 7, 2021

. – Backstage Pass: Producing Compelling Content that Drives Engagement. How do you create a cohesive content strategy and production plan that guarantees maximum engagement? We’ll show you how to build an audience-centric strategy from the ground up for every type of event in your total event program.

Technology 370

Technology St. Louis Strategy Products 370

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MAY 26, 2023

Start building on our shared know-how in one of four break-out sessions focusing on: inclusive secretariats, inclusive member engagement, inclusive governance, or inclusive advocacy and outreach. The Community Check-In A weekly community chat on Slack for black professionals working in the events industry. . More info/register.

Technology 195

Technology Education Arkansas Leadership 195

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JULY 14, 2017

And, if I’m missing a webinar or learning event, please add it to the Comments section. Tue 7/18 at 12 p.m.* – Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving. Location: Washington DC. Tough life, I know. Lunch provided.

Chicago 166

Chicago Minnesota DC Process 166

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OCTOBER 29, 2021

If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Fri 10/29 at 12 p.m.* – DC Book Club – Diversity & Inclusion: Process and Policies. Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy.

Revenue 195

Revenue Survey Leadership Education 195

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JUNE 16, 2023

Event planning. Is your event planning to-do list still up to snuff? Whether you’re new to the business or have been planning events forever, take a look at the post-pandemic event checklist put together by Impexium. . Hear how these new technologies might change our ways of working. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

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MAY 12, 2023

I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. No plan, no progress. But do you? Virtual for in-person attendees. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

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FEBRUARY 10, 2017

Tailored for social media managers, this webinar will highlight which skills are necessary for live reporting, which online tools work the best, and outline a 6-week plan that includes pre-event planning and post-event follow-up. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Host: OnGood.

Raleigh 150

Raleigh Austin Review Social Media 150

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FEBRUARY 10, 2017

Tailored for social media managers, this webinar will highlight which skills are necessary for live reporting, which online tools work the best, and outline a 6-week plan that includes pre-event planning and post-event follow-up. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Host: OnGood.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

MARCH 24, 2017

If you’re in the middle of the org chart with a crazy urge to become a change agent, and bless you for that, Bill Rowan at DelCor shares a plan you can follow to make your dreams of change come true. The Wise Content Marketer’s Guide to Sensible SEO —this one was right up my alley. 1 CAE credit. More info/register. Host: Abila.

North Carolina 150

North Carolina Technology Marketing Strategy 150

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JULY 20, 2018

. – Promote Your Content Effectively to Drive Member Engagement. We see firsthand that members have extremely high interest in their association’s blogs, articles, and journal publications, but how can they engage with your news and articles if they don’t even know you have published content?

LMS 30

LMS DC Washington Chicago 30

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MAY 11, 2018

– Chapter Roundtable in Washington DC. Location: Washington DC. Walk away with some ideas you can implement right away, along with some long term strategies to begin integrating into your event planning. Presenter: Brooke Gracey, Senior Mobile Events App Strategist, CrowdCompass by Cvent. Location: Washington DC.

DC 30

DC Washington Project Member Engagement 30

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APRIL 13, 2018

If you can swing it, original research is one of the most valuable types of content you can share with your audience. Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Board Relations and Leadership DC Idea Swap (Washington DC). Washington DC).

DC 30

DC Washington Revenue Chicago 30

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SEPTEMBER 29, 2023

The report offers much to digest about communication, member engagement, events, staffing, outsourcing, and more. Event design. The challenge lies in effectively repurposing this content to ensure you continue to extract value from your efforts. Location: Washington DC. Hear about ten (or more!) CAE credit.

Revenue 272

Revenue Innovation Education Tools 272

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APRIL 24, 2020

Despite the uncertainty about face-to-face meetings in the future, according to an Association Laboratory survey ( reported by Associations Now ), only 57% of association leaders said they’re expanding investment in online education, 52% are looking into virtual conferences, and 62% plan on shifting content to a digital platform.

North Carolina 243

North Carolina Survey Strategy Conference 243

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SEPTEMBER 7, 2018

A few quick hits before we get to this week’s list of free webinars: Seven tactics for listening to your members—the key to member engagement. Here’s another explanation of how to use inbound marketing for member recruitment. Digital for Events (part 3). 10 Ideas That Will Change Your Event. Sutter Group ).

DC 30

DC Washington Chicago Tools 30

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FEBRUARY 17, 2023

Membership engagement. Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver personalized communication and content. If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. Board practices.

Revenue 39

Revenue Strategy Education Technology 39

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. ExOrdo shares key findings from their interviews with 27 scholarly societies about event goals, programs, and challenges.

Tools 272

Tools Strategy Revenue Technology 272

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NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. – 4 Hot Technology Trends Driving Change in Events Today. More info/register.

Handbook 237

Handbook Washington eBook DC 237