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MARCH 31, 2017

I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers.

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Reid All About it

FEBRUARY 15, 2019

You get relevant, fresh content and the member gets exposure to their target audiences. Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Associations Catalyzing Entrepreneurship – online and Washington DC).

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Reid All About it

JUNE 23, 2017

George Barbee, author of 63 Innovation Nuggets , recommends building your foresight network and improving your imagining practice. Review new research that defines the critical actions learners rely on while consuming educational content. Host: American Marketing Association. Location: Washington DC. Duration: 1 hour.

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APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association.

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OCTOBER 7, 2016

Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways. Learn about the digital relationship between content, marketing and eLearning. 1 CAE credit.

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MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. – How to Personalize 5 Must-Have Email Templates. Sat 5/8 at 12 p.m.

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APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. – Billhighway Chapter Roundtable (Washington DC). More info/register for the Washington DC roundtable. Breakfast/lunch provided.

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AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.

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JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them.

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SEPTEMBER 10, 2021

Learn how to align desired outcomes before beginning any digital marketing campaign, understand who your audience is and where their attention lies, measure which of your key messages most effectively transforms your target audience’s attention into meaningful action, and repurpose existing content and assets vs. creating something new.

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OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Michael Brenner, Content Marketing Institute ). Greg Satell, Innovation Excellence ).

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JUNE 10, 2022

Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. Paul Jansen and Helen Hatch at the Stanford Social Innovation Review suggest nonprofits add a Chief Governance Officer (CGO) to their boards.

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JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. Tue 7/17 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC. Host: Community IT Innovators.

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

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APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. If you can swing it, original research is one of the most valuable types of content you can share with your audience. Location: Washington DC.

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MAY 20, 2022

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

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MAY 11, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. – Growing Digital Member Engagement (Washington DC). Location: Washington DC. Election-Year Opportunities for Nonprofits (Washington DC & webinar).

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