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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Location: Washington DC.

Raleigh 150

Raleigh Chicago DC Washington 150

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NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Host: ASAE Greater Washington / National Capital Community. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. Can I get an amen?! More info/register.

Certificate 370

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JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. Location: Washington DC.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MARCH 31, 2017

I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers.

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC).

DC 170

DC Washington Tools Certificate 170

Reid All About it

APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Content strategy. A content strategy can help you break down department silos and provide a framework for all the content coming out of your association.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

MARCH 17, 2017

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc.

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DC Washington America eBook 150

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

JUNE 23, 2017

Review new research that defines the critical actions learners rely on while consuming educational content. Learn how to increase engagement to drive pipeline, how to move from passive to active marketing, and how to leverage behavioral data to find your best leads. Host: American Marketing Association. Location: Washington DC.

DC 153

DC Content Education Software 153

Reid All About it

JULY 8, 2016

– DC Lunch & Learn (Washington, DC). Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. – How to Design Future-Friendly Content. Host: Gather Content.

DC 150

DC Certificate Washington Content 150

Reid All About it

FEBRUARY 15, 2019

You get relevant, fresh content and the member gets exposure to their target audiences. Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Associations Catalyzing Entrepreneurship – online and Washington DC).

Social Media 170

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Reid All About it

MAY 3, 2019

Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Host: ASAE Greater Washington / National Capital Community. More info/register. 1 CAE credit.

Tucson 262

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MAY 19, 2017

Tue 5/23 at 12 p.m.* – Chapter Roundtable (Washington DC). Location: Washington DC. Host: ASAE Greater Washington / National Capital Community. Host: American Marketing Association. Presenter: Mark Bornstein, vice president, content marketing, ON24. Location: Washington DC. Lunch provided. Host: ON24.

DC 150

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Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Alyssa Peltier, Senior Event Marketing Manager, Cvent. .

Technology 370

Technology St. Louis Strategy Products 370

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OCTOBER 7, 2016

Learn how they embarked on a data-driven, innovative, holistic and wide-reaching strategy to create an open, inclusive, content-driven community based membership model that connects online and offline engagement in whole new ways. Learn about the digital relationship between content, marketing and eLearning. 1 CAE credit.

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NOVEMBER 9, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Locations: Washington DC and online. Host: Wild Apricot. Presenter: Joy Duling, Membership Growth Expert.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. – Billhighway Chapter Roundtable (Washington DC). More info/register for the Washington DC roundtable. Breakfast/lunch provided.

Content 150

Content Chicago Marketing DC 150

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SEPTEMBER 10, 2021

Learn how to align desired outcomes before beginning any digital marketing campaign, understand who your audience is and where their attention lies, measure which of your key messages most effectively transforms your target audience’s attention into meaningful action, and repurpose existing content and assets vs. creating something new.

Strategy 195

Strategy Content Education Tips 195

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” We recently asked reporters in all 50 states and Washington, DC.”

Marketing 40

Marketing Strategy Email Marketing Sample 40

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The 2020 competition received 189 submissions across 15 categories, including a new category for digital content.

Newsletter 52

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JULY 21, 2017

Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association. DC-PPN Idea Exchange Meeting (Washington DC).

Las Vegas 231

Las Vegas DC Mooc Nevada 231

GrowthZone

JULY 24, 2018

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Headquartered in Washington, D.C., Additional services include: CMS, setup & web design, conference app, abstract management, eCommerce, event planning, and email marketing.

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OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Michael Brenner, Content Marketing Institute ). Zoom and Washington DC). Washington DC Idea Swap).

DC 50

DC Washington Content Education 50

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DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. More info/register for virtual event and for live event in Washington D.C. Terry Ibele, content manager, Wild Apricot.

Tools 175

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MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Tue 3/27 at 12 p.m.* – Association Workplace Study: New Preliminary Results (Washington DC). Location: Washington DC. Host: ASAE.

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JUNE 10, 2022

Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum.

Arlington 39

Arlington Revenue Content Team 39

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

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Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. Tue 7/17 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC. Harvard Business Review ). HubSpot ).

DC 37

DC Washington Member Engagement System 37

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NOVEMBER 8, 2019

Research-backed tips for getting your content noticed on LinkedIn. Hear about the latest trends in social media marketing and how they affect nonprofits. Learn how to use every social channel in your fundraising campaign and build a funnel for your social fundraising content. Five Plays for Click-Worthy Email Marketing.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

MAY 11, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. – Growing Digital Member Engagement (Washington DC). Location: Washington DC. Election-Year Opportunities for Nonprofits (Washington DC & webinar).

DC 30

DC Washington Project Member Engagement 30

Achieve

JUNE 1, 2015

In this role, he helps petition starters successfully launch national and international campaigns using storytelling, media relations, email marketing, stakeholder engagement and social media. Jonathon Hosea is the community & content manager at Achieve, a national research and creative agency for causes. . Justin is a U.S.

Minnesota 52

Minnesota Chicago Social Media California 52

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NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Creating a Killer Content Strategy. Chapter Roundtable in Washington DC. Location: Washington DC.

Chicago 38

Chicago DC Tools Content 38

GrowthZone

NOVEMBER 8, 2022

” Erik Bush Executive Director Washington County Chamber of Commerce GrowthZone and ChamberMaster user. Having a seamless package keeps our members updated and our Chamber looking professional with fresh content. There’s no question that marketing automation is a hot topic with chambers. But what is it? Get the guide.

Process 78

Process Directory Software Revenue 78

Reid All About it

MAY 20, 2022

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

Arlington 41

Arlington Project DC Technology 41

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. If you can swing it, original research is one of the most valuable types of content you can share with your audience. Location: Washington DC.

DC 30

DC Washington Revenue Chicago 30