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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Learn to create targeted personas in ChatGPT for personalized content and interactions. Uncover the pivotal role of selecting the right LMS in bolstering learner success and unlocking new streams of revenue. Gen Z education. More info/register.

Revenue 256
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How to create an association marketing strategy

Freestone

An association marketing strategy can also help you boost learner retention. Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Be sure to use an LMS that integrates seamlessly with your AMS.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). And, they’ll get a chance to become familiar with your association’s online educational programs and LMS.

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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. 1 CAE credit. More info/register.

Chicago 200
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How to Leverage the Marketing Power of Social Proof

WBT Systems

Who has a big following on social networks because of the valuable content they share? Let them take over a social media account for a day to preview course content, field questions, and create buzz. Submit ghostwritten guest posts to and purchase sponsored content (native ads) on other industry websites and blogs. #2

Marketing 192
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Membership Management Software in 2024: Compare 12 Top Picks

MemberClicks

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing.

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Member Engagement Strategies: A Guide for Associations

Fonteva

Follow along from the top, or skip to the section that interests you most using the following table of contents: What is member engagement? The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities.