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Preparing Your Association for AI

Association Analytics

If your association caters to healthcare, law, finance, or other industries, start brainstorming about how your members can use AI to create content and make better decisions faster. Additionally, you might consider what new products or services you could provide that might also increase your non-dues revenue with the help of AI.

San Diego 317
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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Choose your goal, assess the action needed, and tailor the content accordingly. Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue.

Texas 214
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Time to get in the game. There’s a game being played?

YourMembership

This is actually good news for many associations as it calls out the need to become content curators for their members. Setting the non-dues revenue aspect aside for a moment, there is the role a successful job board can play in influencing members and driving member loyalty. Case in point is the Florida Bar Association.

Florida 150
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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Florida Society of Association Executives ). Driving Revenue when the Engine Stalls. Content Forum Weekly Community Chat. Host: Content Forum.

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Association Brain Food Weekly: 7.11.16

Reid All About it

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. – How to Design Future-Friendly Content. Host: Gather Content. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. More info/register.

DC 150
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Association Brain Food Weekly: 2.5.21

Reid All About it

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ Carole understands that content is king of the jungle. Just like her sanctuary, or the Great State of Florida, Carole’s videos aren’t what one would call “polished.” But, just like Florida, people don’t care about the rough edges. Impressive, right?

Strategy 100