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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184
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Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. Email marketing has the highest penetration rate than any other marketing channel. There are three important components of every email marketing campaign that you should re-examine to find better results. Email marketing begins and ends with subject lines. According to Statista, 333.2

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Association Brain Food: 9.15.23

Reid All About it

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Behind the Scenes: How We Built a Webinar Using ChatGPT Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script. Hear about ways AI can be used to help promote a webinar.

LMS 256
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Association Brain Food Weekly: 2.8.16

Reid All About it

The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Learn about powerful organizational strategies that cultivate future leaders and long-term success. Register here. (1 1 CAE credit).

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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Some quick hits before we get to next week’s free webinars: Five ways to get more people to your content. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ). 1 CAE credit.

LMS 276
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Association Brain Food Weekly: 3.28.16

Reid All About it

Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. More info. (1 1 CAE credit). Shelley Row, P.E.,

LMS 170
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Association Brain Food Weekly: 3.28.16

Reid All About it

Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. More info. (1 1 CAE credit). Shelley Row, P.E.,

LMS 150