Aaron Wolowiec

NOVEMBER 4, 2014

Works with those individuals to co-create an experience with both quality content and quality instructional design (e.g., I hope this helps spark some ideas of how you might tweak the process within your own organization to ensure the “right” content at your next event. The survey generally maxed out at five questions.

Michigan 100

Michigan Committee Survey Content 100

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. But not everyone knows how to communicate, at least not effectively.

Communications 100

Communications Survey Social Media Revenue 100

Aaron Wolowiec

AUGUST 10, 2015

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Key findings: 73 percent of survey respondents rate their overall association marketing as somewhat or very effective.

Report 100

Report Marketing Detroit Social Media 100

Aaron Wolowiec

OCTOBER 28, 2014

If something comes up, will the organizer provide content virtually? In the first half of this year, American Express Global Business and Travel surveyed 336 meeting planners and 161 meeting and event attendees to learn more about the evolving landscape of technology in meetings. Let’s talk social media. This surprised me!)

Technology 100

Technology Social Media Survey Conference 100

Aaron Wolowiec

AUGUST 16, 2016

Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. Among the findings: Association customers think marketing communications are rather stagnant – and each year, those feelings grow a bit stronger, according to the survey results. Marketing Tip No.

Marketing 133

Marketing Email Marketing Report Content 133

Aaron Wolowiec

JUNE 9, 2016

Have you ever considered how you or your presenters introduce new content to learners? As I surveyed the challenge before me, I considered both how I would cross it and what might happen if I fell. In other words, we should introduce new content in a responsible and approachable way. Sophistication of Content.

Virginia 160

Virginia Case Study Content Maine 160

Aaron Wolowiec

MARCH 11, 2014

This figure is the lowest since the bureau started the survey in 2002. Data were collected through a supplement to the September 2013 Current Population Survey, sponsored by the Corporation for National and Community Service. Other key findings of the BLS survey: Married people volunteered at a higher rate.

millennials 100

millennials Survey Report Newsletter 100

Aaron Wolowiec

AUGUST 16, 2016

Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. Among the findings: Association customers think marketing communications are rather stagnant – and each year, those feelings grow a bit stronger, according to the survey results. Marketing Tip No.

Marketing 100

Marketing Email Marketing Report Content 100

Aaron Wolowiec

MARCH 25, 2014

At the same time, members who can’t attend a conference or workshop benefit from the convenience of on-demand content. Survey your members and gauge their interest in potential topics and formats. For tips on surveying members and valuing your education products, check out Digitec Interactive and Tagoras’ recent webinar.

Learning Management System 100

Learning Management System LMS Education Course 100

Aaron Wolowiec

SEPTEMBER 13, 2016

In the survey, members said they most want to hear about industry news and trends, followed by professional meetings. To learn more about their members, associations should engage in dialogue and survey them about their membership preferences. I alluded to it earlier, but segmented communication is crucial to member retention.

millennials 100

millennials Social Media Communications Newsletter 100

Aaron Wolowiec

MAY 6, 2014

The course content primarily focuses on two chapters of Professional Practices in Association Management, Second Edition : Chapter 26 on education programs and Chapter 32 on meeting planning and management. Deliver content. Surveys/evaluations. And most aren’t afforded a seat at the executive leadership table. Efficiency (i.e.,

Education 100

Education Michigan Certificate Revenue 100

Aaron Wolowiec

JUNE 9, 2016

Have you ever considered how you or your presenters introduce new content to learners? As I surveyed the challenge before me, I considered both how I would cross it and what might happen if I fell. In other words, we should introduce new content in a responsible and approachable way. Sophistication of Content.

Virginia 100

Virginia Case Study Content Maine 100

Aaron Wolowiec

DECEMBER 16, 2014

E-mail, event and content marketing are the top ranked tactics in terms of effectiveness. In the survey, respondents possessed three marketing capabilities: membership engagement strategies and campaigns; public relations; and membership retention and strategies. But here’s the problem: Without content, there’s no marketing strategy.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

APRIL 1, 2013

We discussed simple, but effective tactics for evaluating and developing relevant content, effectively marketing programs, and leveraging innovative instructional strategies to pique member interest. Organized by topic, following are the lightly edited participant insights I think you’ll find invaluable: Identifying relevant content.

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

JUNE 29, 2015

The results of the survey will be used to gauge the mobile readiness of the association industry. Do you want your users to benefit from your content or do you want them to purchase resources? By doing so, it’s possible to create personalized content across all your platforms (email, website, etc.). Product launches.

Tips 100

Tips Content Marketing Survey 100

Aaron Wolowiec

MAY 10, 2016

It’s time to make use of innovative technology to enhance face-to-face connections, redefine engagement, keep the conversation alive, inform better content, build more robust social media communities and ultimately demonstrate the ROI of event marketing,” DoubleDutch says. “An Access to presentations and other content.

Social Media 100

Social Media Case Study Library Communications 100

Aaron Wolowiec

FEBRUARY 9, 2016

In fact, almost 90 percent of the nearly 200 associations that responded to Tagoras’ survey reported offering technology-enabled or technology-enhanced education for their members. Mobile learning – About 41 percent of associations that use technology for learning provide a mobile version of their content.

Learning Management System 100

Learning Management System Class Social Media LMS 100

Aaron Wolowiec

APRIL 9, 2012

The second is much more traditional in his/her approach to the development and delivery of content. Based upon the goals of the survey (e.g., to identify topics or speakers for future education programs), the survey can be as little as one question (e.g., Convene a group of key constituents (e.g., Identify actionable next steps.

Strategy 100

Strategy Blended Learning Survey Case Study 100

Aaron Wolowiec

JANUARY 12, 2016

One of the most valuable resources you have is your association’s e-learning content,” Abila wrote in its whitepaper. As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues.

Certificate 100

Certificate Revenue System millennials 100

Aaron Wolowiec

FEBRUARY 11, 2014

” The 52-page Tagoras report provides such data, which were collected based upon a survey of 200 trade and professional associations. Nearly all survey respondents – 88.7 Use a learning content management system (LCMS). I’m sure the trends and data provided in the report will provide future blog fodder.

Social Media 100

Social Media System Technology Survey 100

Aaron Wolowiec

MAY 27, 2014

This month’s guest blog post is by Elsbeth Russell, senior editor at Naylor, LLC , who works with association executive clients to produce content-targeted print and online publications. I love the idea of a simple survey asking three to five questions that aren’t necessarily conference related. I guess I’m a joiner after all.

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

DECEMBER 3, 2013

As most of you know by now, I came on board this summer as digital content manager to help Event Garde grow its online and public presence. As it quickly grew, Hill led – and continues to lead – many of the firm’s strategic marketing initiatives, including outreach to association leaders nationwide.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

JULY 23, 2013

Almost immediately I hear “we do surveys,” which isn’t what I asked. Most conferences offer tons of content: 20, 40, 200 programs and lots of exhibitors. Or they could spread indifference or bad word of mouth from regional thought leaders. You can’t have too many friends. How well do you segment?”.

Marketing 100

Marketing Discount Conference Survey 100

Aaron Wolowiec

JANUARY 5, 2016

According to the 2012 IEG/Performance Research Sponsorship Decision-Makers Survey , fulfillment reports tied audience research as the most important service provided by conference hosts. Issuu gives anyone with digitally bound content the ability to upload and distribute publications worldwide both quickly and easily.

Report 100

Report Sample Content Conference 100

Aaron Wolowiec

JANUARY 2, 2013

While respondents primarily represented statewide trade associations (meaning the resultant benchmarking data is largely Michigan-specific), the five key recommendations precipitating from this 65-question survey and follow-on analysis are not only instructive and actionable, but remarkably universal across state lines. Okemos, MI.

Michigan 100

Michigan Atlanta Education Report 100

Aaron Wolowiec

MAY 3, 2016

quality of content, speakers, learning and instructional design) and the relationship to your organization’s body of knowledge. A big picture audit identifies for each of your three buckets the overall mix (e.g., type of event, number per year, strategic organization alignment, key performance indicators), the trends (e.g.,

Education 100

Education Newsletter Report Process 100

Aaron Wolowiec

JUNE 17, 2014

Associations are often leery about giving away their content for free, but that’s the name of the game when it comes to MOOCs. The key to creating successful MOOCs, according to Tagoras, is to make content general – to appeal to the masses. But a word of caution: As with anything new, there’s risk. While only 6.6

Mooc 100

Mooc Course Class Education 100