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Association Brain Food: 5.12.23

Reid All About it

WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery.

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Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

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How to Drive Engagement with Data-Driven Email Campaigns

Association Briefings

This spawned the mantra “Email is dead.” Now, I would definitely agree that the email of 2009 is certainly dead. But email’s evolution has proven it to be even more powerful today than ever before, with a user base in the billions and an impeccable ROI unlike any other marketing channel. But its reign is over.”

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Legacy Donor Stewardship for Associations: What to Know

ISAE

They’ve chosen to support your organization in a uniquely meaningful way, so special touches and messages are definitely warranted. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org. Finally, stay on the lookout for ways to go the extra mile for your legacy donors.

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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. billion emails were sent every day. Why email marketing is important for your nonprofit association or chamber.