Velvet Chainsaw

JULY 10, 2014

And your organization could definitely cultivate more empathetic team members who help plan and design your conference and education offerings. It’s important that all of us better understand our target market customers. And it is critical when designing programs or services for your target market. The challenges they face.

Conference 40

Conference Marketing Innovation Team 40

The Hourglass Blog

JANUARY 16, 2011

A Prescription for Innovation. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. • Innovation is using technology to streamline operations and deliver new services.

Innovation 40

Innovation millennials Leadership Process 40

Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Another key opportunity to improve membership Sladek says “comes down to marketing.” Innovation is a must:” 5.

Marketing 40

Marketing Price Analysis Survey 40

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Phew, life is definitely not boring. Fri 12/2 at 10 a.m.* – Association Community (Coffee with Innovators). Virtual event planning template.

Tips 41

Tips Video Content Marketing 41

The Hourglass Blog

MARCH 27, 2011

In my last post , I talked about something I called the Catch-22 of innovation. Your association wants to deliver new innovative products that meet the needs of your members, so you ask and poll them incessantly about their needs, wants and desires. Labels: Innovation , Umair Haque , WSAE. Innovation. Photo by vagawi.

Innovation 40

Innovation millennials Leadership Social Media 40

.orgCommunity

APRIL 18, 2019

Gaining a solid understanding of the members’ professional landscape and the organization’s position in the market place will facilitate future decisions. The concept of personas has been around for a long time, but it’s definitely underused. From environmental scans to persona analysis and white papers.

Strategy 40

Strategy Analysis Membership Management Leadership 40

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.

North Carolina 34

North Carolina Education Project Communications 34