Reid All About it
DECEMBER 8, 2023
Marketing to Gen Z and millennials. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. From the most incredible experiences to the latest tech innovations, get ready to be inspired. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m. CAE credits.
Association Briefings
MAY 6, 2021
Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Anyone born between 1981 and 1996 is considered a millennial. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?
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Nimble AMS
DECEMBER 5, 2022
The innovative Nimble Communities allows ACerS to adopt member engagement strategies like establishing online community volunteer opportunities and allowing member volunteers to adopt the roles of Moderator or Super Members. The American Ceramic Society (ACerS) leverages Nimble Communities to boost member engagement at their association.
Membersuite
JUNE 21, 2023
Exclusivity is an allure for the high-priced founder and executive communities, but most of them were created for ‘regular’ Gen Z and Millennial professionals. ” A glance at your website should reveal an obviously innovative and agile organization.
EventMobi: Association Events
JUNE 26, 2023
You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.
Spark Consulting
JUNE 20, 2013
Much like we hear today in regards to Millennials, in the early/mid-90s, associations were freaking out about Gen-X not joining. Coming up behind Gen-X is the even larger than the Boomers ( 80+ million ) Millennial generation. Feature Story generations innovation leadership membership' “It’s the damn Internet!
Membership Marketing
AUGUST 14, 2020
Innovation – How can associations enhance the value that they provide to members? Our data shows that a culture of innovation is the critical driver for creating member value. At the same time, those showing declines over the same period are more likely to say that they have no innovation process.
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