Nimble AMS

DECEMBER 5, 2022

The innovative Nimble Communities allows ACerS to adopt member engagement strategies like establishing online community volunteer opportunities and allowing member volunteers to adopt the roles of Moderator or Super Members. Build your diverse base of volunteer mentors, then begin recruiting mentees.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. From the most incredible experiences to the latest tech innovations, get ready to be inspired. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m.

Strategy 272

Strategy Video Technology Innovation 272

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Innovation – How can associations enhance the value that they provide to members? You need to continually show new value and ROI.”

Report 95

Report Marketing Recruiting Recruitment 95

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Anyone born between 1981 and 1996 is considered a millennial.

Marketing 52

Marketing millennials Email Marketing Social Media 52

EventMobi: Association Events

JUNE 26, 2023

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Association Freak

MAY 21, 2022

Faced with these inexorable realities, organizations have chosen a wide range of responses, from defensive and incremental to innovative and bold. These headwinds will not abate. On-demand discounts. Users, of whom 67% are Millennials, have saved $170M+ this year. The Exploding Data Economy.

Revenue 72

Revenue Discount Products Marketing 72

.orgCommunity

FEBRUARY 25, 2019

Do you need to: Recruit new members to broaden your base. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented. Offering coupons, discount codes or free services, can help you get to yes.

Marketing 68

Marketing Case Study eBook Social Media 68