Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. Another pointed to their new Young Professionals discount on membership dues.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. Host: Northstar Meetings Group Speakers: Robert Kenward, recruitment expert Dawn Penfold, president, Meetingjobs.com Elise Schoening (moderator), senior editor, Northstar Meetings Group Wed 12/13 at 3 p.m. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Association Freak

MAY 21, 2022

Examples of hugely successful on-demand-type services include discounts, travel, insurance, content, and others. In short, the paradigm of membership, in general, is less appealing because it is less well-aligned to the daily experiences and ensuing preferences of today’s consumers, especially those who are younger. On-demand discounts.

Revenue 72

Revenue Discount Products Marketing 72

Higher Logic

APRIL 11, 2016

We polled our webinar attendees, and most sat firmly in the Generation X category, with a healthy mix of Baby Boomers and Millennials also in attendance. Millennials connect with causes first, not organizations. Don’t discount them. Think differently about recruiting – it’s like HR management, except for the paycheck.

millennials 120

millennials Committee Discount Project 120

Higher Logic

SEPTEMBER 28, 2017

If you decided to actively recruit students, they would also be a separate persona. Do you need member personas to help you recruit new members ? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Your membership manager will likely drive member persona research, but don’t discount the rest of your team.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . For most industries and professions, Hildebrand said the main reasons that people join associations are for insurance, affinity discounts, professional training, networking and high-value information.

millennials 60

millennials Ohio Proposal California 60

.orgCommunity

FEBRUARY 25, 2019

Do you need to: Recruit new members to broaden your base. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented. Offering coupons, discount codes or free services, can help you get to yes.

Marketing 68

Marketing Case Study eBook Social Media 68

SCD Group

DECEMBER 30, 2012

Part 2: Adopting Better Discount Practices: The second article in the series explores the better use of discounts. BY SHANNON NEESER via XYZ University If you’re looking to recruit Gen Y online, you’ll need to look beyond LinkedIn. 4 Rules for a Video to Go Viral By Joshua Hardwick of ShortyMedia.

Discount 40

Discount Social Media Video Price 40

Membersuite

JUNE 21, 2023

Exclusivity is an allure for the high-priced founder and executive communities, but most of them were created for ‘regular’ Gen Z and Millennial professionals. Some of them have relationships with recruiters and headhunters too. All these communities also offer live and on-demand education – that’s a given.

How To 78

How To Education Discount millennials 78