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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

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How to promote your new AMS purchase

Nimble AMS

Three strategies to promote your new AMS purchase Are you ready to get staff, members, and key association stakeholders e xcited about your new AMS? After you’ve purchased your new technology, you’ll want to share the goals of the AMS project and the expected outcomes for your organization and your members. Member login portal.

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Building Buy-In for an Online Community at Your Association

Higher Logic

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Promote your publications and subscriptions. Objection 1: Price. Example: “X platform is cheap/free.

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Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. Bon Appetit put a casual, simple request paired with a real email address into their newsletters. Members can easily reply with a few thoughts. You can bet they’re hearing back!

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Association Brain Food Weekly: 1.21.22

Reid All About it

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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Association Brain Food Weekly: 7.30.21

Reid All About it

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

Even if you have lurkers , they could be downloading resources and logging in like crazy – totally valuable from a potential advertiser’s perspective. On top of that, you can use marketing automation to retarget advertisements. Read more: Why You Should Be Segmenting Your Members By Data Rather Than By Type.

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