Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. You don’t have to create all of your content from scratch to publish a great newsletter.

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Content Newsletter Sample Video 148

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Reid All About it

NOVEMBER 26, 2021

You can also download a related report from EventMB and IMEX—I did but haven’t read it yet. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life.

Newsletter 195

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Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available.

Content 134

Content Social Media Newsletter Video 134

Higher Logic

APRIL 25, 2019

Giving attendees access to an agenda through your mobile app prior to an event, such as an annual conference, can help drum up excitement and drive more people to download it. Get the buzz going in your online community by offering rewards to customers or members who download and use the app. Publish an event blog or newsletter.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

Revenue 135

Revenue Certificate eBook Education 135

GrowthZone

JULY 18, 2017

Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. No interruption required – just good compelling content proliferated online for our target market to find. Storytelling.

Marketing 60

Marketing Member Engagement Content Newsletter 60

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

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CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Higher Logic

JANUARY 24, 2019

But that’s only one piece of the puzzle: you also have finance software, marketing software, and event planning and management software. We’ve all gotten terrible impressions of businesses and organizations that flood our inbox with marketing emails and repeated appeals. Download articles or other content.

Communications 209

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Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level. Presenter: Erica Salm Rench, Director of Client and Market Success, Rasa.io. Ronn Levine, SIIA ). Shama Hyder, Inc. ). Thu 8/5 at 11 a.m. CAE credits.

Newsletter 195

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Freestone

MARCH 7, 2024

Consider promoting your PD Day through your normal marketing channels like: Members newsletter Email invitations Social media networks Landing page on member site PR outlets in your industry Be sure to drip out your event details over a long time to reach the most members.

How To 74

How To Course Tips Education 74

Association Success

OCTOBER 21, 2020

Rather than filling your content with blatant ads, it’s best to take a more subtle approach.Blog posts could include a call-to-action that plugs your newsletter. From there, your newsletter can pull engaged subscribers into a deeper relationship with your organization. . Download it now.

Content 86

Content How To Social Media Newsletter 86

Association Success

SEPTEMBER 22, 2020

From newsletter subscriptions to fundraising efforts, content can drive tangible results. . Newsletters from beat journalists who break news about your industry. Newsletters provide a key opportunity to personalize content for your audience. Download it now. MORE: How content curation combats information overload.

Content 78

Content How To Newsletter Social Media 78

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Build a profile for each of your market segments. Where do you begin?

Marketing 70

Marketing Newsletter Social Media Content 70

Nimble AMS

NOVEMBER 25, 2022

For instance, having many more members than subscribers to publications shows a need for boosting marketing or changing the content of your newsletters, magazines and other subscription-based pieces. Download now. Learn more about how Nimble AMS can meet your board of directors’ digital need.

Software 127

Software Association Management Proposal Committee 127

WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? What do they download or purchase? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course.

Course 175

Course LMS Price Newsletter 175

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Newsletter analytics. No demand, no students.

Course 160

Course How To eBook Price 160

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

EventMobi: Association Events

NOVEMBER 9, 2023

Welcome email According to the 2022 Membership Marketing Benchmarking Report , 79% of associations use welcome emails in their onboarding. Similarly, welcoming new members in your monthly newsletter helps existing members get to know your latest recruits, forming connections between new and longtime members.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Membersuite

MARCH 16, 2022

Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. 3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ].

Directory 141

Directory Newsletter Recruiting Recruitment 141

Association Success

DECEMBER 16, 2019

While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? This turned a 4-click login process into a 1-click viewing process and made our members much happier.

Innovation 112

Innovation Newsletter LMS Course 112

Higher Logic

SEPTEMBER 25, 2018

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. MSCPA’s daily digests and weekly community e-newsletter are popular with both lurkers and active contributors. All 11,000 members receive the weekly e-newsletter, where MSCPA sells advertising space.

Case Study 120

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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Higher Logic

SEPTEMBER 18, 2018

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. Bon Appetit put a casual, simple request paired with a real email address into their newsletters. HubSpot includes this emoji scale at the bottom of their newsletters.

Tips 120

Tips Survey Newsletter Member Experience 120

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Success

OCTOBER 7, 2020

Others eagerly await an insightful newsletter that brightens their lunch hour. Marketers have a name for this universal pattern: Brand habit. Publish a newsletter rounding up recent posts. Download it now. Whether they realize it or not, many people build their habits around consuming content. . You’ll need to: .

Content 78

Content Press Release Newsletter Social Media 78

Higher Logic

JANUARY 3, 2020

An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Download our eBook for more details: 3. Education is one of the most effective ways to market to your audience. Did you know? When Your Product Team Needs to Validate an Idea or Prioritize New Features.

eBook 194

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Association Success

OCTOBER 5, 2020

You could: Determine how many subscribers open your newsletters. Used wisely, digital marketing channels can produce substantial engagement. But if your website makes it difficult to find these vital resources, their loyalty will fade into frustration and inertia. . Identify user experience issues by studying a website heat map.

Newsletter 131

Newsletter Analysis Social Media Resources 131

Association Success

OCTOBER 27, 2020

Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . Print ads, direct mail and other traditional marketing pushes out static messages, sometimes obscuring the lived reality behind the message. There’s an old saying in writing: “Show, don’t tell.”

Content 107

Content Strategy Library Newsletter 107

Higher Logic

MARCH 19, 2019

Even if you have lurkers , they could be downloading resources and logging in like crazy – totally valuable from a potential advertiser’s perspective. On top of that, you can use marketing automation to retarget advertisements. What will potential advertisers or your marketing team want from the advertising spaces you’re offering?

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Protech

SEPTEMBER 2, 2020

By Liz Palm, Marketing Director . I n April , after making the decision to convert our Fusion 2020 customer conference to a virtual event, the marketing team at Protech was determined to maximize value for our sponsors. S tand a lone email or newsletter ads : unique opens and click – throughs . It’s no secret.

How To 81

How To Newsletter Social Media Class 81

Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. In practice, this means putting tried-and-true digital marketing tools to work. Launching ongoing or limited run newsletters that curate industry news and insights.

Technology 78

Technology Newsletter Content Tools 78

Higher Logic

NOVEMBER 10, 2016

Bruffey added, “Our system enables non-profit organizations to customize their management processes to fit their particular needs, and we wanted an online community platform where users could ask their peers and our experts for advice and easily download documentation and training materials. Implementing Higher Logic. A vital resource center.

Library 180

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ISAE

NOVEMBER 28, 2023

Downloading the information to your database. How often do you read the alumni newsletter? She joined the organization in 2017 and possesses more than 15 years of experience in strategic marketing, branding, communications, and digital marketing. in Marketing and an M.B.A She earned a B.S.

Communications 52

Communications Tips Tampa Social Media 52