eBook Innovation Marketing millennials 
Potomac Core
FEBRUARY 9, 2016
Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Disruptive Innovation Creates Association Opportunities.
Jamie Notter
FEBRUARY 24, 2015
Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Don''t suck.
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Reid All About it
OCTOBER 28, 2016
Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC). Presenters: Shashi Bellankonda, chief marketing officer, Surefire. Tue 11/1 at 2 p.m.
Reid All About it
JANUARY 26, 2018
Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Attracting millennial/young professional supporters.
Potomac Core
MARCH 22, 2016
Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength. The Dual Millennial Challenge. As Baby Boomers continue their exit from the workforce, industries continue to develop strategies to attract and engage millennials.
Reid All About it
MARCH 9, 2018
If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.
Reid All About it
MARCH 2, 2018
The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.
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