Higher Logic

JUNE 5, 2020

Check out the eBook below for tips. Marketing (45%). Innovation (42%). Innovation. Over 50% of External Communities sit in either Customer Support, Marketing, or Product groups, while a smaller handful sit in External Communications, Operations, Learning & Development, Knowledge Management. Networking (59%).

Analysis 272

Analysis Cost eBook Report 272

Higher Logic

SEPTEMBER 4, 2018

With the advent of marketing automation systems, companies are harnessing the power of the internet to draw customers to their site. You can create an eBook or offer a webinar to start fulfilling your content needs, but that takes time, and if you can’t do it yourself, it takes money. Attract Prospects. To do that, you need content.

eBook 120

eBook How To Content Software 120

Velvet Chainsaw

NOVEMBER 26, 2013

Disruptive innovation is the name of the game. Here are three ebooks that discuss some of those event game changers. This eBook is for readers that understand the importance of mobile apps to customize and enhance the attendee experience. VCC was involved in writing this eBook by CrowdCompass.

eBook 40

eBook Price Proposal Conference 40

Reid All About it

MAY 29, 2020

Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform.

San Diego 259

San Diego Strategy North Carolina Conference 259

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

Revenue 135

Revenue Certificate eBook Education 135

Expo Logic

FEBRUARY 5, 2020

Discover the latest tech trends and how each is being tailored specially for events in this eBook. Stay abreast of the best tech to incorporate at your next event with the top 10 event technology trends of 2020 we've compiled into this one eBook. Innovative applications of AI and AR/VR technologies. About the Author.

eBook 36

eBook Technology Innovation Revenue 36

Expo Logic

FEBRUARY 5, 2020

Discover the latest tech trends and how each is being tailored specially for events in this eBook. Stay abreast of the best tech to incorporate at your next event with the top 10 event technology trends of 2020 we've compiled into this one eBook. Innovative applications of AI and AR/VR technologies. About the Author.

eBook 36

eBook Technology Innovation Revenue 36

Potomac Core

MAY 5, 2015

In what appears to be a low growth scenario, how and to what extent can Associations be transformed into market disruptors that support market growth? Market Disruption. Are boards and volunteers ready for their Association to position and help drive their industry positioning and growth in domestic and international markets?

eBook 100

eBook United States Revenue Innovation 100

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. What set the stage for Driverless Associations?

eBook 100

eBook Innovation America Certificate 100

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Learn how to effectively approach this market, gain their support, stimulate their engagement, and retain their valuable membership. Presenters: Shashi Bellankonda, chief marketing officer, Surefire.

millennials 150

millennials eBook Washington Innovation 150

Nimble AMS

MARCH 20, 2018

From email marketing to volunteer management, the Salesforce AppExchange offers more than 3,500 applications for associations to advance their mission. Innovation. Forbes magazine voted Salesforce the most innovative company in the world (ahead of Tesla, Apple and Google). Learn how in our free ebook. Learn More.

Software 78

Software Association Management eBook Innovation 78

Potomac Core

OCTOBER 4, 2016

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at Potomac Core – Association Consulting. Sluggish global growth and U.S.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Vanguard Tech

MARCH 7, 2013

Mike Wiley and I (that's us in the photo) just returned from the Avectra Users and Developers Conference (AUDC) in Orlando, Florida and we were blown away by the amount of engagement, learning and innovation in this one conference. Innovation: Persistent and Pervasive. And the Avectra community is helping drive that innovation.

Innovation 70

Innovation Technology eBook Florida 70

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. Market Focus. The innovative association is more of an idea incubator, a place where new solutions are developed to advance & grow the industry. Core Relevance. Shortly, the U.S.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

JUNE 3, 2015

Global Market Volatility. growth and global market volatility, companies are seeking new and innovative approaches to grow revenue. Free eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at www.potomaccore.com , www.icimo.com, and www.verticalleapconsulting.com.

Case Study 100

Case Study eBook Revenue Member Engagement 100

Expo Logic

FEBRUARY 28, 2019

Download a free copy of the 2019 Event Technology Trends eBook to learn about the latest event technologies and how to implement them, fresh ideas for getting attendees to interact and exchange information using tech, innovative applications of AI and AR/VR technologies and more. About the Author.

eBook 68

eBook Technology Video Team 68

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. Fast forward to present day where Solar Power is gaining market traction with international and domestic consumers.

DC 100

DC eBook Member Engagement Innovation 100

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Host: Community IT Innovators.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

SEPTEMBER 3, 2021

Jorge Barba says if you ask better questions about the challenges your organization is facing, you’ll discover better answers and improve your strategic thinking and innovation capability. Mike Agron, Content Marketing Institute ). Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen. Host: Kindful.

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Therapists utilize the site to market their practice. Associations can utilize industry market research to surface new trends to surface potential disruptors.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Last call to participate in Marketing General Inc.’s Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Potomac Core

MARCH 22, 2016

Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength. Forward thinking associations continually find new and innovative ways for members to contribute knowledge, learn from others, and build solutions critical to their profession and to their industry.

millennials 100

millennials America eBook Member Engagement 100

Nimble AMS

JUNE 10, 2021

When you’re in the market for a new association management software (AMS) system, you need all of the information you can get. Innovation requires it. To continuously deliver the latest technological capabilities, a software company must focus on innovation versus supporting multiple software versions. Why is that important?

Software 78

Software System eBook Cost 78

Potomac Core

APRIL 9, 2015

Both before and after the end great recession for profit competitors are aggressively marketing their way into Association markets. Commercial firms are investing heavily in tech savvy marketing and they are making their way into the C Suites of small, medium, and large firms across the United States.

eBook 100

eBook United States Survey Member Experience 100

Potomac Core

JANUARY 31, 2017

In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association. He points to how his Association is answering the call and positioning itself to be a growth agent for the printing and imaging industry.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

JUNE 16, 2015

Recognizing global market complexities, Corey Rosenbusch, President and CEO, Global Cold Chain Alliance (of which IARW is a key partner) is moving away from the traditional association model. According to Rosenbusch, the entire tone of board meetings is much more positive and energetic because of the external market focus.

eBook 100

eBook Committee Member Engagement Strategy 100

Higher Logic

MAY 29, 2020

Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%).

Social Media 254

Social Media Tools Member Engagement Revenue 254

Potomac Core

APRIL 26, 2017

The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at Potomac Core – Association Consulting.

eBook 119

eBook Cost Revenue Industry 119

Potomac Core

MAY 19, 2015

At IARW, the results shifted perceptions and thinking about the Association and how it could be utilized to actively promote the industry in key markets. ( “Survey uncovers members’ “up-at-night” issues” ) It also generated significant dialogue about the future of the industry while it drive culture shifts at the staff and board level.

eBook 100

eBook Survey Member Engagement Industry 100

Jamie Notter

FEBRUARY 24, 2015

But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. In previous generations you could overcome mediocrity, quite frankly, with a decent owner''s manual and some good marketing. It''s not that you need to innovate EVERYTHING all the time.

millennials 70

millennials eBook Innovation Products 70

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Potomac Core

SEPTEMBER 14, 2016

The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. Since the “value chain” experiences frequent and sudden changes in market conditions, the association is prepared to shift priorities with a more flexible approach to strategic planning.

eBook 100

eBook Member Engagement Industry Process 100

Reid All About it

MARCH 30, 2018

Way off-topic: Check out my Grabbing the Gusto blog if you’d like to check out the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited.

Project 150

Project Resources Software eBook 150

Reid All About it

FEBRUARY 16, 2018

Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. How to Create a Collaborative Chapter Marketing Movement. It’s difficult to show them something they haven’t seen. 1 CMP credit.

DC 150

DC Washington Recruiting Recruitment 150

Potomac Core

MARCH 22, 2017

In 1982, as the global competition and market disruption accelerated, Tom Peters introduced a new way of thinking in his book “In Search of Excellence.” ” As market conditions drive tighter margins and uncertainty limits opportunities for industry growth, Tom Peters bias for action is a clarion call for Associations.

Strategy 114

Strategy eBook Cost Revenue 114