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NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Learning Management System (LMS) Selection: Mastering the Process, Avoiding the Pitfalls.

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Handbook Washington eBook DC 237

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JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see my list of ebook sales and recipes I’ve made this week or plan to make in the coming weeks. The deadline is February 2. New Scientist ).

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JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Well, that’s what happens to me.

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Las Vegas DC Mooc Nevada 231

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Host: Community IT Innovators.

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DC Las Vegas Washington Review 170

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MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. TopClass LMS provider WBT Systems suggests several ways to create these new sponsorship opportunities. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

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MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. More info/register. Host: KiKi L’Italien, founder, Amplified Growth.

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FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Usability Tips for a Seamless LMS. LMS Discussion. How did you decide which LMS to go for? Do I even need an LMS? Tue 2/27 at 12:30 p.m.

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