From New to Loyal: How to Bridge the Engagement Gap
Associations Now
FEBRUARY 25, 2015
'The author of a new book on membership shares how businesses beyond the association realm are rewarding desired behaviors in new users to get them in the habit of engaging. For at least as long as I’ve been working in associations, and probably longer, people in our profession have been worrying about the imminent “death” of the membership model.
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