Jamie Notter

JULY 29, 2015

We've all heard the mantra, "Culture eats strategy for breakfast," but is it true? What exactly is the relationship between culture and strategy? I have argued that they are two sides of the same coin and that culture should always be connected to what drives the success of the enterprise, but how integrated should the two be in terms of processes and systems?

Strategy 136

Strategy Process System Tools 136

Virtual

JULY 29, 2015

If you manage an association or standard-setting organization, there’s a good chance your governing board is dispersed across the country—or even across the globe. After all, most association board members are simultaneously leading separate businesses, and answering to the stakeholders in their respective offices/cities. Even the most dedicated among them would have a hard time attending all your board meetings, if participation always meant getting on a plane, losing a day’s work to travel, et

Social Media 118

Social Media Review Course Cost 118

Velvet Chainsaw

JULY 29, 2015

Your conference doesn’t have to be the place that only offers expert lectures. It doesn’t have to only offer authorized, approved speeches. Or one-way monologues and panel dialogues. You have the opportunity to pave the way for rich, two-way, peer to peer dialogue. You can create education offerings that provide time for audience elaboration, discussion, doubts, push back and questions not just passive listening.

Conference 80

Conference Education Maine Cost 80

Associations Now

JULY 29, 2015

83 % The percentage of Americans who are familiar with the Americans with Disabilities Act who say they support it, according to a Harris Poll. The survey also found that 9 in 10 American adults are opposed to discrimination by public places based on disability. Organizations that advocate for people with disabilities, many of which spent the 1980s fighting for equality on the ground level, won a sizable victory with the 1990 passage of the Americans with Disabilities Act.

California 68

California DC Survey Project 68

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

How To

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations. The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and tact

Report 57

Report Marketing Social Media Leadership 57

Achieve

JULY 29, 2015

Imagine a creditor is going to take your car away from you unless you come up with $1,000 by tomorrow. You don’t have the means to pay what’s owed. How do you get the money? Do you ask someone for help? What do you say to them? You would experience a considerable sense of urgency in this situation, so you’d probably go quickly to the people closest to you and ask for help.

Strategy 52

Strategy Revenue Communications Resources 52

Associations Now

JULY 29, 2015

AZA App The Association of Zoos and Aquarium’s partnership with Zebra Pen Corp. and the Saint Louis Zoo is just the latest effort by the organization to raise awareness on animal conservation with children. Earlier this year, AZA launched its TailsUp! app —a free game that lets kids test their knowledge of the animal kingdom. Proceeds from in-app purchases benefit the organization’s animal conservation work.

Education 53

Education Resources Course Team 53

Associations Now

JULY 29, 2015

A group representing boatmakers in Greece says that a plan to tackle the country’s financial problems by imposing a luxury tax could be a fatal blow for a traditional industry. Greece’s financial standing remains shaky—and that’s causing choppy waters for the country’s boatmaking industry. Being on the Mediterranean Sea, the country’s boating industry is just as significant as its coastline.

Industry 48

Industry Proposal America Revenue 48

Associations Now

JULY 29, 2015

An inside look at how one Major League Baseball club is using predictive analytics to improve season-ticket sales offers associations some inspiration for putting their membership data to work in new ways. In 2011, the term “Moneyball” went from inside-baseball (literally) to mainstream. The movie starring Brad Pitt, based on the 2004 book by Michael Lewis, was a hit, and “Moneyball” quickly became a metaphor for data-inclined business strategy, even if the line from on-b

Marketing 81

Marketing Milwaukee Survey Analysis 81

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