Thu.Aug 28, 2014

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Software News August 2014: Using Wild Apricot’s API

Wild Apricot

'The August Software News is all about Wild Apricot''s API: what it is, how it can benefit our customers and examples of API applications for associations, clubs and non-profits.

Software 226
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5 quick member recruitment wins

Optimist Consulting

'As we approach September, midway through the financial year for lots of membership organisations, I am sure your thoughts are turning to reviewing income targets. So here are five quick membership recruitment wins: 1. Chase up lapsed memberships. An obvious point, but lapsed memberships can simply be because members have forgotten to renew. In my experience just contacting these people and highlighting that they are no longer a member can be enough to prompt some to re-join.

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Engage an Convert: Association Website Graphics & Photos Create Member Engagement

Vanguard Tech

'This is the last post in a series based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014. Each post covers one of the elements we discussed in more detail and today’s topic is how Graphics & Photos Engage Users.

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Helping your members to enter your awards – what the DMA did

Optimist Consulting

'Some sectors experience awards fatigue – I often see ‘Extended deadline’ and feel bad for the people organising the event, whilst other sectors can be overwhelmed with entries. Whatever the case at your membership organisation, it does make sense to make sure the process of entering is as simple and clear as it can be. Award entries take time, so you do need to be creative about how you encourage people to get involved. .

Process 126
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Conference Circuit: A Victory For Independent Bookstores

Associations Now

'Indie booksellers take center stage at the Library of Congress National Book Festival. Plus: Environmental journalists head to a city that’s had more than its share of environmental setbacks. The National Book Festival may not be led by an association, but the Library of Congress’ annual event is being heralded as a great promotional opportunity by members of the independent bookselling community.

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How One Association Started a Conversation on Workplace Safety

Associations Now

'After a tragedy that served as a wakeup call, the State Bar of Arizona worked to educate legal professionals on workplace safety and was recently awarded for its efforts. Violence in the workplace is not something anyone likes to think about. Until one day it strikes close to home, and it becomes less of a “what if” and more of a potential reality.

Arizona 80
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Guest blog: 5 essentials for a great telephone renewals campaign

Optimist Consulting

'I am delighted to include this blog by Chord UK Ltd; a specialist telemarketing agency that has helped a number of membership organisations engage with their members over the phone. Why use the telephone? As the popularity of content-based digital and inbound membership marketing explodes, is there still a place for the humble telephone for member renewals?

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How Colorado Ski Country USA Keeps Kids on the Slopes

Associations Now

'For nearly two decades, a trade group for Colorado’s ski industry has offered fifth-graders a chance to ski or snowboard at 20 of the state’s ski areas for free. It’s a success story based on a simple idea: Hook ‘em while they’re young. Don’t let the warm weather fool you—we’re not that far from the winter months, a season of ice, snow, and, if you’re in Colorado, lots of skiing and snowboarding.

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Staff Retreat Benefits Association Executives

SCD Group

'As I visit with association executives, I hear many feeling burned out or just plain tired. This seems to reflect our 24/7 culture and a sense of not controlling our time. I find my annual “staff retreat” to provide relaxation, think time and often, work away from the hassles of the office. For example, I just returned from six days on a wilderness fishing lake in far northwest Ontario.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Thursday Buzz: Waste Time Without Wasting Your Time

Associations Now

'Why “productive procrastination” could help you sort through a problem by removing it from direct view. Also: Twitter opens up its analytics. Being lazy doesn’t necessarily mean being unproductive—as it turns out, there’s middle ground. In a blog post on LifeHacker , Thorin Klosowski discusses the idea of “productive procrastination,” or ways to waste time without, well, completely wasting it. “Distractions, side projects, and procrastination are all gr

Project 63
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Steal And Adapt These Double Gulp-Worthy Ideas For Your Next Conference

Velvet Chainsaw

'Most conference organizers and event professionals are always looking for the next great idea. I’ve recently come across several set-off-the-fireworks awesome event ideas. Consider borrowing them. And if you do steal them, make sure that you understand the principles underneath the issues they address. As well as how to adapt them to your context. Or you’ll fail at implementation!

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Are We There Yet? Survey Looks at Family Road Trip Trends

Associations Now

'Labor Day weekend is likely the last chance families have to hit the road together before fall schedules start filling up. The road trip has long been an American staple, and a new survey looks at how it has changed over the years. Nearly 35 million people are expected to travel for Labor Day weekend this year, the highest number since the recession, according to a report by AAA.

Survey 63
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Has the Ice Bucket Challenge Spawned Charity Jacking?

Beth Kanter

'The amount of money raised for ALS research through the IceBucket Challenge is almost $100 million and the other impacts are just as impressive. Scores of nonprofit fundraising staffers report being called on to replicate the challenge. Jeremiah Owyang has provided the easy recipe and I’ve provided an analysis of what can and cannot be reproduced.

Vermont 58
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Idaho Dairy Farmers Dispute Censorship Claims

Associations Now

'United Dairymen of Idaho moved quickly this week to respond to criticism that it had encouraged members to deny media access to their farms. The dust-up is one bit of fallout from a new industry-backed law that bans filming at agricultural facilities without permission. Six months after a controversial state law governing media coverage of farm operations took effect in Idaho, the state’s dairy farmers are struggling with a question of access—and that’s causing big headaches f

Idaho 53
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Idaho Dairy Farmers Dispute Censorship Claims

Associations Now

'United Dairymen of Idaho moved quickly this week to respond to criticism that it had encouraged members to deny media access to their farms. The dust-up is one bit of fallout from a new industry-backed law that bans filming at agricultural facilities without permission. Six months after a controversial state law governing media coverage of farm operations took effect in Idaho, the state’s dairy farmers are struggling with a question of access—and that’s causing big headaches f

Idaho 50