Wild Apricot
APRIL 10, 2014
'You may have heard about an Internet security vulnerability known as the ''Heartbleed bug''. Wild Apricot are not affected - read on for more information.
YourMembership
APRIL 10, 2014
It’s easy and more than a little tempting following a successful conference to spend just a little time patting yourself on the back. After all, we all like to celebrate our victories, especially when our customers (or members) are pleased with our efforts. You meeting planners out there know exactly what I am talking about. When you’re a company, or organization, with a 15-year history like YourMembership.com, you can sometimes overlook the important moments while you rush on to the next big th
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Jamie Notter
APRIL 10, 2014
'What do you do with that person in your organization who is incredibly smart, incredibly knowledgeable, and incredibly good at their job–but also has very negative behaviors like bullying others, constantly criticizing, hoarding information…(fill in the blank)? Most of us end up tolerating the bad behaviors. We try to coach them on it. We bring it up in performance reviews (but not too harshly; what would happen if they got mad and quit?!).
Associations Now
APRIL 10, 2014
'Easing Concerns In Canada, the attention Heartbleed is getting has forced a major national association to speak up. After the Canada Revenue Agency blocked access to a portion of its website this week in direct response to the bug, the Canadian Bankers Association moved to head off potential panic. “The online banking applications of Canadian banks have not been affected by the Heartbleed bug,” the association stated. “Canadians can continue to bank with confidence.” An
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Velvet Chainsaw
APRIL 10, 2014
'The only reason that conference education sessions exist is to drive a business’ outcomes. (paraphrase author Rita Smith.). Ok, sure some conference education sessions exist for personal development, hobbies or pleasure. But most of us attend conferences to learn and grow professionally. Yet, in many cases, the business, meaning an attendees’ employer and business, is the primary customer of a conference’s education.
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SCD Group
APRIL 10, 2014
'Back in 2006, Chris Anderson wrote a powerful book called the Long Tail. In it, he defined the Long Tail , in a nutshell as. The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
Associations Now
APRIL 10, 2014
'A marketing executive explains how a simple wooden spoon taught him recipes for success. Also: the problem with commoditization. People tend to put a lot of emotional value into inanimate objects. Not necessarily because of what they are, but because of what they represent. An object can teach us something about ourselves, because in the right hands it shows a lot of potential.
Beth Kanter
APRIL 10, 2014
'The Greenpeace Mobilization Lab has a project proposal idea for a “ Mobilization Journal ” as part of the Knight News Challenge. It’s open for comments and feedback right now – or “applause.” This blog shares some thoughts about this project and I have to give it a big round of applause. To understand the project, you have to get familiar with work of Greenpeace Mobilisation Lab.
Associations Now
APRIL 10, 2014
'As Comté cheese finds its footing in the U.S., the group representing makers and sellers of the French product on this side of the Atlantic is implementing a strategy to better market it to American consumers. “Aged to perfection” is a phrase used to describe its product, but the Comté Cheese Association (CCA)—the U.S. arm of the Comite Interprofessionnel du Gruyere de Comté , which represents everyone who has a hand in making and selling this particular French cheese—is launching some fresh in
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
APRIL 10, 2014
'Driving organizational revenue. Staying in front of customer issues. Responding in real time. The chief marketing officer is doing more of these things than ever, and they’re feeling the pressure, a new Salesforce and Deloitte study finds. The right marketing can do wonders for an organization. But the chief marketing officer’s influence on your bottom line might still surprise you.
Associations Now
APRIL 10, 2014
'A high-profile trade group exec gets the fashion spread treatment. Also: why it’s OK if you don’t consider yourself an expert. The Internet Association has seen its rep grow pretty quickly since it launched in 2012. But its CEO is drawing attention for reasons other than his skill with online policy issues. See, Michael Beckerman is a stylish guy—and when Modern Luxury DC released its recent “Men of Style” roundup, Beckerman was at the top of the list , joining foodies,
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