Wild Apricot

FEBRUARY 26, 2015

'This month''s Wild Apricot Update offers details on responsive design, mobile apps and new support team members.

Team 211

Team 211

YourMembership

FEBRUARY 26, 2015

Last week we held our monthly Thought Leadership webinar titled Boost Your Association’s Brand Through Storytelling: 6 Hacks to Improve Your Marketing , with Willis Turner, CAE, CME, CSE, the President & CEO of Sales and Marketing Executives International, and a widely recognized thought leader, keynote speaker and author of the new book 42 Rules for Engaging Members Through Gamification: Unlock the Secrets of Motivation, Community and Fun.

Social Media 150

Social Media Marketing Leadership Tools 150

Optimist Consulting

FEBRUARY 26, 2015

'I was interested to read about the launch of LinkedIn for Good this month. If your membership organisation recruits trustees and volunteers outside your membership, then it is worth looking at LinkedIn’s new initiative. With volunteering-opportunity adverts on LinkedIn only costing around £20, it is an affordable way to reach some of the 17 million professionals on LinkedIn in the UK.

Recruiting 133

Recruiting Recruitment Cost Tips 133

Associations Now

FEBRUARY 26, 2015

'PR and marketing strategist Adele Cehrs shares how associations can boost marketing ROI by taking advantage of noteworthy, relevant events, or SPIKEs: “Sudden Points of Interest that Kick-Start Exposure.”. Here at AssociationsNow.com , we cover news for and about associations, including how membership organizations insert themselves into the news and current events.

Marketing 87

Marketing Examples Resources Content 87

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Optimist Consulting

FEBRUARY 26, 2015

'I was looking at the issue of branded images for a client and I realised that many membership organisations are not utilising these sorts of graphics for their social media channels – which I think is a mistake. So I wanted to outline why I think membership organisations should invest in producing images and I include a few good examples. Why visual matters.

Social Media 130

Social Media Examples Content Process 130

Optimist Consulting

FEBRUARY 26, 2015

'I am a member of the CIM (Chartered Institute of Marketing) and in with my renewal Direct Debit confirmation letter there was a nice A3 poster outlining my benefits. Here are the five reasons why I love it: It focuses on my growth – it can be tempting to position member benefits as services delivered rather than the benefit being delivered to the member.

Maine 100

Maine Communications Industry Marketing 100

Associations Now

FEBRUARY 26, 2015

'In a letter to a group of state banking regulators, the American Bankers Association suggested the creation of a national database of bitcoin firms to help regulate the growing digital currency industry. ABA has expressed concern that a lack of regulations, along with the currency’s fluctuating value, could have ripple effects on traditional banking.

Proposal 71

Proposal System Washington Innovation 71

Beth Kanter

FEBRUARY 26, 2015

'“ The Performance Imperative: A Framework for Social Sector Excellence , the result of a full year of collaborative work by the Leap of Reason Ambassadors Community, a group of nonprofit leaders coalesced and coordinated by the Leap of Reason team (leapofreason.org), makes it debut today. The framework details the seven organizational competencies that can help nonprofits achieve high performance and deliver greater social impact – the holy grail of the social sector.

Analysis 52

Analysis Leadership Innovation System 52

Associations Now

FEBRUARY 26, 2015

'One of the greatest American success stories in recent years has been the strong recovery of the independent bookstore—despite a huge surge in online competition. But in the United Kingdom, an industry group is working overtime to fix a staggering decline in its indie bookstores. The independent bookstore is a creature that gets much of its power from nostalgia and the sheer fascination with digging into a shelf of books.

New York 65

New York Cost Price Industry 65

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Old ClayBurn Association Management

FEBRUARY 26, 2015

Social Media 40

Social Media Marketing 40

Associations Now

FEBRUARY 26, 2015

'Nearly all full-time employees have access to a number of paid leave options, according to a new study by the Families and Work Institute and Society for Human Resource Management. The same cannot be said for part-time staffers. More Nonprofits Offer Sick Leave People who work for nonprofits are more likely to be able to take a paid sick day than employees in for-profit workplaces, according to the recent study by FWI and SHRM.

Social Media 60

Social Media United States Resources System 60

Old ClayBurn Association Management

FEBRUARY 26, 2015

Social Media 40

Social Media Marketing 40

Associations Now

FEBRUARY 26, 2015

'The Society of Interventional Radiology has overhauled its programming to provide in-depth learning experiences. Plus: A conference explores the intriguing intersection of religion and medicine. When it comes to conferences, a practice as specialized as interventional radiology requires more than just a lecture with a few slides. For professional development, practitioners need extensive hands-on training.

Conference 58

Conference Denver Massachusetts Atlanta 58

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Price

Associations Now

FEBRUARY 26, 2015

'The boating community mourns the death and remembers the achievements of a cofounder of the Boat Owners Association of the United States. Plus: CEO Update aims to recognize the industry’s best leaders. Richard Schwartz saw a problem in the boating industry and did something about it. And, in the process, he became a true embodiment of why people get involved in associations.

United States 52

United States Industry Products Project 52