Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Software 184

Software Resources Marketing Products 184

Association Adviser

NOVEMBER 16, 2016

Yes, I know, Thanksgiving is still a week away, and we have more than a month until Christmas. However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Let’s face it; if you’re like me, you set a few goals (both personal and professional) on January 1 without much forethought or planning. That lack of preparation is likely why many of my resolutions are long forgotten before the calendar turns to February.

Communications 86

Communications Social Media Survey Strategy 86

Associations Now

NOVEMBER 16, 2016

Gain insights that reduce stress and increase revenue at your event. When scouting conference venues, event planners rely on their trusty site-visit checklist. Make sure your list includes these four questions to help uncover the lesser-known services conference venues provide. How can you help me generate more sponsorship revenue? Think of your venue as an event partner that can enhance your sponsorship program. “Planners should meet early on with the venue’s business solutions manager to

Delaware 87

Delaware Conference Revenue Software 87

Membersuite

NOVEMBER 16, 2016

Where is your next member coming from? A variety of things can prompt someone to join your association. They may be looking for networking opportunities, ways to bolster their career or education, or the chance to get involved with a cause they care about.

Recruiting 62

Recruiting Recruitment Education 62

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

NOVEMBER 16, 2016

When you write a thousand words about association membership every week, you pick up a thing or two. As I hand the keys over to our new senior editor, here are the thoughts and ideas I’ll take with me. In 2012, when we plotted out the new Associations Now website and its slate of weekly blogs, I clearly remember my first thought when I was assigned the Membership Blog: What the heck am I going to say about association membership every week?

Recruiting 84

Recruiting Recruitment Technology Course 84

Associations Now

NOVEMBER 16, 2016

In the third year of the “Faces of Farming & Ranching” program, the U.S. Farmers and Ranchers Alliance hopes to connect with consumers over sustainability and technology. Last week, the U.S. Farmers and Ranchers Alliance unveiled its newest class of “Faces of Farming & Ranching,” an initiative aimed at connecting consumers with real farmers.

South Dakota 66

South Dakota Class Wisconsin Press Release 66

Chapter Chat

NOVEMBER 16, 2016

Volunteers are often the lifeline of associations, especially when it comes to the chapter and local levels. They take time out of their busy lives and dedicate it to your mission, to engage others and help your association be successful. There are a few ways your national association can step in and help set them up for success. Ask them what they need!

Survey 28

Survey Sample Discount Tools 28

Associations Now

NOVEMBER 16, 2016

The software giant, which was once strongly opposed to the concept of open-source software but has since shifted its mindset on the issue, joined the Linux Foundation with a high-ranking platinum membership on Wednesday. For decades, the competition between Microsoft and the open-source community was the stuff of legend. Microsoft, which built its multibillion-dollar business on the idea that software should cost money and be licensed, once denounced the open-source operating system Linux in the

Software 66

Software Project Team Cost 66

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Software 100

Software Revenue Price Tools 100

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

NOVEMBER 16, 2016

The iPhone maker is working with two dozen charities to launch instant payments that take advantage of Apple Pay’s fingerprint-driven payment strategy. More than two years ago, Apple Pay helped revolutionize the mobile-payments space by making it easier than ever to transfer money securely, without the use of a payment card. Now, the world of nonprofits is going to get a chance to take advantage of the platform.

America 62

America Strategy Marketing 62

Associations Now

NOVEMBER 16, 2016

After years of low-key holiday seasons, many organizations are starting to hold parties again—and they’re spending more money on the festivities than they once did. Corporate America is finally starting to loosen up a bit and apparently is ready to have a little holiday fun. That’s according to new research from the outplacement firm Challenger Gray & Christmas , which found that 80 percent of surveyed companies were planning to host a holiday party this year, and 21 percent of those w

Survey 57

Survey America Tips Tools 57

Associations Now

NOVEMBER 16, 2016

Did you know this is Get Smart About Antibiotics Week? The annual event of the Centers for Disease Control and Prevention has a wide array of partners around the association space and elsewhere. Here’s what a few are doing to raise our antibiotics IQ. Antibiotics are no joke—and for years, the Centers for Disease Control and Prevention (CDC) has made that point through its annual Get Smart About Antibiotics Week , going on now through November 20.

California 52

California Education Project System 52