Optimist Consulting
JUNE 29, 2016
I delivered an e-newsletter workshop recently for a client. One of the activities I took the group through was looking at other membership organisation’s e-newsletters. This version from the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) was a favourite among the participants. I wanted to share my thoughts on why I think it works well.
Association Adviser
JUNE 29, 2016
After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. still loves coming to work every day. He attributes his success to the many great mentors, role models and generous veteran members he sought out early in his career and now that he’s a mentor it’s time to continue the AGC tradition of paying it forward.
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Optimist Consulting
JUNE 29, 2016
In my work with my clients, I see digital transformation in the membership sector, first-hand. So I was very interested recently to come across a digital skills toolkit from the National Council for Voluntary Organisations (NCVO), which I think will help many membership organisations to develop the digital skills of their staff. Building a digital workforce is specifically designed to help organisations plan, design and deliver a digital skills development programme for their workforce, but what
Velvet Chainsaw
JUNE 29, 2016
Not long ago, becoming a professional speaker was a third step in a thought leaders career path. Many built their expertise in an industry or function, shifted to consulting and then wrote a book to launch their speaking career. In today’s digital age, the path to creating a thought leader platform, leading to speaking gigs, is shifting to a second career play.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Association Adviser
JUNE 29, 2016
Eryn Underwood, Naylor Association Solutions. Mentoring programs can be worthwhile experiences for both industry up-and-comers and seasoned veterans. Benefits for mentees range from a boost in self-confidence to life-long positive professional impacts, such as learning how to speak up and be heard and understanding how to accept feedback. Mentors have an opportunity to share their knowledge, strengthen their interpersonal skills, and give back to their mentee and the organization.
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Effective Database
JUNE 29, 2016
I recently heard the author James Altucher make this statement, and a subsequent google search attributes it to the author Jodi Picoult. Regardless of its origins, I think the formula is very accurate, and can be easily applied to how happy associations are with their database systems and the effectiveness of their data management. The key to the formula is “expectations.” The lower your expectations, the higher your happiness will be.
Associations Now
JUNE 29, 2016
New air tankers and helicopters, along with new legislation, are among the tools that could help fight—and fund the fight—against wildfires in the future, according to an official at the American Helicopter Services and Aerial Firefighting Association. More than 5,200 firefighters are battling the flames from nine different wildfires in California , which have already destroyed more than 98,000 acres and resulted in two deaths.
Beth Kanter
JUNE 29, 2016
Note from Beth: At this year’s Nonprofit Technology Conference, I was lucky to co-design and facilitate a session on technology training with colleagues John Kenyon, Cindy Leonard and Jeanne Allen. Cindy and Jeanne wrote this great reflection of what we learned and how we facilitated this very interactive session. As I am planning for workshops in the fall in Cleveland and North Carolina (with Jeanne Allen), looking back always help you create a good lesson plan and incorporate imp
Associations Now
JUNE 29, 2016
Why one association researcher discounts nonmember feedback in favor of the highly engaged, and how that choice relates to associations’ strategic decisions about what segments to engage. Last week, I continued my exploration of the association industry in the Northeast with the New England Society of Association Executives’ Annual Meeting.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
JUNE 29, 2016
The massive social network will now curate hot events in a new feature box. Plus: how to team up with others to design your meetings. Need to promote your next conference or fundraiser? We hope you can get on Facebook’s Featured Events list—it’s sure to be the new hot spot for events , as the social network’s Events section garners 550 million users each month.
Associations Now
JUNE 29, 2016
American Wind Action, a new 501(c)(4) advocacy group, aims to shape the political landscape by focusing its advocacy energy on state and federal congressional races. With the unusual circumstances of the 2016 presidential election—specifically, the presence of Donald Trump and the historically low approval ratings for both candidates—an advocacy strategy focused elsewhere during this cycle is unsurprising.
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