Higher Logic

JUNE 15, 2016

AirBNB is more than just a company -- it’s a community of hosts and travelers from around the world who meet each other online and, somehow, trust each other enough to meet up in real life. To build trust -- between community member and company, between host and guest -- AirBNB relies on their strong community culture, both on- and off-line. AirBNB doesn’t get it right all the time and they deal with their fair share of problems and criticisms (more on this later).

San Francisco 166

San Francisco Review Team Content 166

AMR Management Services

JUNE 15, 2016

I am a big fan of continuing education, so when I received an invitation to attend a digital marketing training hosted by RevLocal and Google, my desire to learn took over. I must admit that.

Marketing 85

Marketing Education 85

Associations Now

JUNE 15, 2016

The Next President During his inaugural speech as the American Medical Association’s next president, Andrew W. Gurman, M.D., encouraged AMA members to advocate for the best possible outcomes for patients. “It is fighting back against the powers in government, the private sector, and elsewhere that are inserting themselves into healthcare, that are wedging themselves between us and our patients,” he said in his speech, according to AMA Wire.

United States 63

United States Analysis 63

SilkStart

JUNE 15, 2016

This past week, SilkStart , alongside other Victoria-based technology companies Flytographer and RingPartner , headed to Kelowna, BC to participate in the annual Metabridge conference. All three companies were selected as part of the Metabridge Top 15 and were also named as Viatec’s (Victoria Innovation, Advanced Technology and Entrepreneurship Council) Tectorian’s of the Week , a weekly acknowledgment of local technology companies and their contribution to the tech scene.

Review 61

Review Technology Team Conference 61

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Associations Now

JUNE 15, 2016

A new study by the nonprofit marketing firm EveryAction finds that 1 in every 14 fundraising emails sent goes directly to a spam folder—a total that could be costing your organization thousands of dollars yearly. You put a lot of work into the fundraising appeals you send to members and the public at large. But are those emails heading for the trash bin before they even have a chance?

Cost 59

Cost Marketing Content Report 59

Associations Now

JUNE 15, 2016

A new report looks at the IRS’s Exempt Organizations office, and the findings say it could use some help. A new report from the Advisory Committee on Tax Exempt and Government Entities (ACT) found that the IRS office that oversees tax-exempt organizations isn’t prepared to do its job. The ACT report [PDF], based on extensive interviews with the nonprofit sector, says it’s clear that the role and function of the Exempt Organizations (EO) office has been fundamentally hindered by various critical

Report 57

Report Committee Leadership Tools 57

Associations Now

JUNE 15, 2016

A leading LGBT rights group in Florida has raised more than $4 million for Orlando shooting victims through a GoFundMe page this week. Here’s how other nonprofits are looking to help. Also: Don’t underestimate the risks of social engineering when it comes to cybersecurity. The tragedy at Orlando’s Pulse nightclub over the weekend has provoked a variety of responses, from conversations expressing solidarity and support for the LGBT community to discussions on how to prevent simi

Florida 40

Florida Tennessee Colorado Video 40

Associations Now

JUNE 15, 2016

Amazon’s persistence in driving users to “Try Prime” is a lead associations ought to follow and just one of many highlights from this week’s ASAE Marketing, Membership & Communications Conference. No one wants to create a wave, but everyone wants to ride one. Drawing business lessons from Amazon.com is, to say the least, not new.

Communications 52

Communications DC Conference Washington 52