Wild Apricot

SEPTEMBER 26, 2014

'This week''s link round-up offers fresh insight on marketing to former members; membership marketing benchmarking statistics; help in bringing the best to your boardroom; tips for taking your website from “good to great”; and more.

Tips 218

Tips Marketing 218

Jamie Notter

SEPTEMBER 26, 2014

'This week’s Friday quote comes from one of the participants in a session I did last week about organizational culture. It was an extended version of my “Organizational Culture in the 21st Century” keynote/workshop, and in this session I was able to talk about organizations that are embracing concepts that move away from traditional leadership (decentralization, transparency, experimentation, etc.), but I also had time to get people reflecting about their own cultures and how r

Leadership 119

Leadership Organization 119

Associations Now

SEPTEMBER 26, 2014

'Forget the studies you’ve read about the mindset of millennials. If you really want to know what we’re thinking about and what we look for in an association, just ask—and, please, don’t clump us all together. You’ve read a lot this week about the work that young professionals are doing throughout the association industry, the different perspectives we bring to the workplace, and what issues are important to us.

millennials 86

millennials Social Media Survey Industry 86

Velvet Chainsaw

SEPTEMBER 26, 2014

'Education is one way to improve ourselves personally and professionally. Whenever we find ourselves lacking knowledge, understanding or skills for a specific job task, we take a class. Or attend a conference. Or participate in a webinar. Or read a book. Sounds really simple. Right? Well, it’s not. The challenge with most education is our belief that learning something we don’t know requires an expert (the speaker) or another means (books, online, computers).

Content 80

Content Education Class Tips 80

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Member Engagement

Associations Now

SEPTEMBER 26, 2014

'Content marketing isn’t just a buzz-phrase. According to a new report, it’s a way for convention and visitor bureaus to reach meeting planners and convince them to hold meetings in their destinations. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. What we found in our research is that today’s meeting planners don’t want a sales pitch.

Content 85

Content Marketing Press Release United States 85

Associations Now

SEPTEMBER 26, 2014

'Pretending to Die The safety issue recently came to a head during a protest by National Nurses United and the California Nurses Association: The two unions held a “die-in” during their convention this week in Las Vegas. Sparked by a case of a man suspected of suffering from the Ebola virus who came into a Northern California hospital , the protesters lay on the ground and played dead.

Las Vegas 81

Las Vegas Atlanta California Guidelines 81

Associations Now

SEPTEMBER 26, 2014

'Not every crowdfunding project is successful, and that can lead to a lot of frustrated backers. But industry groups can help worthy projects succeed by vetting them on Kickstarter and similar services. Celebrated speculative fiction writer Neal Stephenson feels bad about what happened with his sword-fighting videogame, CLANG. “The team had considerable incentives—emotional and financial—to see CLANG move on to the next round of funding,” he wrote in a post on Kickstarter last week.

Project 71

Project Team Industry System 71

Associations Now

SEPTEMBER 26, 2014

'Social management giant Hootsuite has a new trick up its sleeve that involves an old-school form of social media—the telephone. Also: Does retention matter more than member acquisition? Tweets are often the easiest way for a customer to complain about service, but sometimes it’s hard to get a satisfactory response via Twitter. Fortunately, a social management giant just acquired some technology that will narrow the gap.

New York 63

New York Social Media Recruiting Recruitment 63