Wild Apricot
FEBRUARY 26, 2016
What does your organization’s fundraising strategy look like? Are you asking for donations through a variety of methods, or are you limiting yourself to a couple of tactics?
Reid All About it
FEBRUARY 26, 2016
I hope you’ve been able to take advantage of some of the free, quality education offered by the association community. With all the challenges faced by associations these days, these webinars help us hear new perspectives and learn about new practices and technology. If you can’t make the live webinar, register anyways. Sometimes, you’ll receive a link to a recording you can listen to while eating lunch at your desk.
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Socious
FEBRUARY 26, 2016
The Socious Top Ten for the Week of February 21, 2016. Socious has some great news! Call it a late new year’s resolution if you will, but we have decided to bring back the “Socious Top Ten”. We know that you’re busy and that the internet is a big place, so we have done all of the heavy lifting (or should I say reading) for you and have collected some of the best advice from around the web and put it all in one spot!
Portage Group
FEBRUARY 26, 2016
We would love your feedback as we lead into the #associations2025 summit. More information found here. Five Things A Baby Boomer can Appreciate about a Millennial Employee in Forward Thinking Associations: 1. To Be Quick: Change is happening. Millennials are adaptable and used to fast information transference. They can be exceptionally helpful with research and getting the task done quickly. 2.
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Association Adviser
FEBRUARY 26, 2016
Manpower cited a “persistent skills gap” and Fortune said the jobs our economy has created over the past two years “are very different from the ones lost in the recession that followed the 2008. For more about this topic, click on the headline.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Association Adviser
FEBRUARY 26, 2016
The elevator pitch—a 60-second speech highlighting who you are, what you do, and why you’re the best at it. It’s a tool that graduating college students use in job interviews or at career fairs, but. For more about this topic, click on the headline.
Associations Now
FEBRUARY 26, 2016
All the learning, networking, and receptions that occur at association meetings can leave even the most extroverted attendees exhausted. That’s why taking some “me time” can be quite beneficial. Sometimes it can be 12-plus hours from when conference attendees head out of their hotel-room doors to when they return. And the time in between could easily be described as busy.
Membership Marketing
FEBRUARY 26, 2016
Almost any person involved in sales will tell you that the concept of Account Based Marketing (ABM) has been around for a long time. However, of late, the term has come into prominence as organizations move from a stand-alone sales philosophy to building a strategy around the integration of sales and marketing efforts. And in a membership context, the synergy offered by Account Based Marketing is very appropriate for business-to-business membership marketing efforts particularly for trade associ
Associations Now
FEBRUARY 26, 2016
A group of architects is hoping to capture the nation’s attention this primary season by running TV ads on cable news outlets. The American Institute of Architects (AIA) is tapping the potential of primary season. This week the group announced a national advertising campaign that will include a series of TV ads that will run for 16 weeks during political primary coverage on cable news outlets.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Beth Kanter
FEBRUARY 26, 2016
Guest Post by Jonah Halper, author of Date Your Donors. I was a development/fundraising professional for more than a decade. I learned my fundraising chops by managing and soliciting segmented donor groups, like doctors and young adults, and also running community campaigns including telethons that brought out donors and community leaders to dial for dollars.
Associations Now
FEBRUARY 26, 2016
This week, Facebook CEO Mark Zuckerberg reprimanded his own workers over the response to the Black Lives Matter movement within his company. Also: Instead of making enemies when fighting Shadow IT, make allies. Mark Zuckerberg had a challenging, unenviable leadership problem to deal with this week, one steeped in racial politics. Facebook’s offices are known for their “signature wall,” where people can scrawl basically anything using dry-erase markers.
Associations Now
FEBRUARY 26, 2016
With a Vermont law requiring the labeling of foods that have been genetically modified about to take effect, the U.S. Senate is currently considering a plan to allow for voluntary labeling at a national level. The effort is expected to create a showdown between labeling advocates and food-industry groups. After calming down for a little while, the battle over the labeling of foods with genetically modified organisms (GMOs) is heating up at the national level once again, with a new bill in the Se
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