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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

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How to create an association marketing strategy

Freestone

Define learner personas Creating learner personas will further help you personalize your association marketing strategy. A persona is an example of a potential learner that represents a cross-section of your target group. Be sure to reach potential learners and market upcoming courses and events in as many ways as possible.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

Participating in an online learning challenge is a great way to kick-start a new habit, acquire a new skill, or accomplish a long-desired goal. For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge. Planning your learning challenge.

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How to Budget for Upgrading Your Association Management Software

MemberClicks

Beginning as on-site databases, association management software has now evolved to being predominantly cloud-based. How much does association management software cost? Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2.

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Association Brain Food Weekly: 2.22.19

Reid All About it

Learn how 4A’s, an association for advertising agencies, combined data from their AMS, eCommerce, Learning Management System, business intelligence and other platforms to provide members with a Return on Investment Dashboard, and enhance your understanding of data analytics. 1 CAE credit. Thu 2/28 at 2 p.m. –

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Member Engagement Strategies: A Guide for Associations

Fonteva

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Learning opportunities. Email marketing. Live events.