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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

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The ASAE Annual Exhibitor Email Deluge

Reid All About it

As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system. For example, a meeting planner has no interest in a learning management system.

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Nailing New Member Onboarding: Everything You Need To Know

MemberClicks

Access to your members-only content, online community, learning management system, job board, etc. If you’re a visual learner, check out this article for a sample template and example to guide your letter-writing process. is what will set your new members up for success. The second (or third) time’s the charm.

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How to Ensure Your AMS Reports Include The Right Data

Membersuite

For example, ask them to fill out an interest inventory or have a membership ambassador ask about their career stage, position, and volunteer experience/interests. For example, do you use all the demographic data you collect? Establish the system of record. Take advantage of the data in all your different systems.

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How to create an association marketing strategy

Freestone

Define learner personas Creating learner personas will further help you personalize your association marketing strategy. A persona is an example of a potential learner that represents a cross-section of your target group. Be sure to reach potential learners and market upcoming courses and events in as many ways as possible.

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Increase Member Engagement with an Online Learning Challenge

WBT Systems

Participating in an online learning challenge is a great way to kick-start a new habit, acquire a new skill, or accomplish a long-desired goal. For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge. Planning your learning challenge.