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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food Weekly: 5.8.20

Reid All About it

Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Hear about some major considerations for online engagement. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Member engagement. I especially love the first one because members are craving that—heck, we all are.

Montana 350
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Association Brain Food Weekly: 4.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Presenter: Myllisa Patterson, director of marketing, CrowdCompass by Cvent.

Utah 150
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Association Brain Food Weekly: 9.25.20

Reid All About it

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Sanders, CMP, CMM, Senior Director of Community Engagement, MPI. PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Marketing Manager, Aptify. Presenters: Kristi C.

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Association Brain Food Weekly: 6.19.20

Reid All About it

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Most companies use their marketing budgets for sponsorships and partnerships.

Video 221
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How Smart Associations Grow Membership

Association Adviser

You don’t need a big budget and sophisticated technology to have a deep understanding of your members and the ability to provide highly personalized service. You not only need to get comfortable on their communication turf, but you better have established a relationship with them before you can market to them. Just be clever.

Georgia 60