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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Need More Non-Dues Revenue?

Association Adviser

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Tino Martella, Technology Association of Georgia. Live Events.

Revenue 60
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 350
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Association Brain Food Weekly: 5.8.20

Reid All About it

Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Gerd De Bruycker, marketing director at Cisco Systems. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Presenter: Darren Chuckry, Chair of the Marketing Society and the Regional VP of PCMA. Host: PCMA.

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Association Brain Food Weekly: 6.19.20

Reid All About it

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Most companies use their marketing budgets for sponsorships and partnerships. Revenue Retention with Virtual Events.

Video 221
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Association Brain Food Weekly: 9.25.20

Reid All About it

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. More info/register.