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[Infographic] The Power of Audience Segmentation

Higher Logic

So how can we get more personal with our audience and send them what they need? Audience segmentation is the key. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

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7 Ideas for Creating Engaging Content

Association Success

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? And when your audience is paying attention, how can you keep them interested? . If you consistently produce high-quality content, audiences are much more likely to remain engaged. Memorable webinars.

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Construction Industry Marketing: 11 Ways to Build a Better Brand

CMA Solutions

Establishing a robust brand presence is crucial for success in construction. With the rise of digital media to complement traditional media and advertorial efforts, construction companies now have an array of channels to engage existing customers better and reach new ones. It’s your company’s perpetual display window around the clock.

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5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I I didn’t think so. While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. The good news? You’re not alone, you hardworking marketer, you! Bonus: Relatable GIFs ??. Of course it does.

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What Is An AMS? Understanding Association Management Systems

MemberClicks

This powerful system simplifies the experience of both staff members and association members to create a more effective organization. However, like many other association leaders before you, as your organization grows, you may start to notice that these disparate platforms just aren’t working anymore. The Value of an AMS. Let’s get started!

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How To Build A Paid Online Community: Strategies & Tips

Disciple Media

However, the huge benefits of curating a paid community can’t be overlooked, especially when seeking a profound connection with a dedicated audience. It represents a curated experience, a space where individuals pay not just for access, but for enhanced value, exclusivity, and a sense of belonging.

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Association Brain Food Weekly: 2.23.18

Reid All About it

Some quick hits before we get to the list of next week’s free webinars: Apple finally made podcast analytics available and, to everyone’s relief, podcast listeners are a great audience for advertisers. Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy. Fast Company ). The Guardian ).

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